Human Trafficking Campaign Paper
The Churchill College
Human Trafficking Campaign
Business Management
Jessica Gómora, Bruno Carranza and Camila Gutiérrez.
April 30th, 2015
1. Table of contents
Introduction………………………………………………………………………... 2
Marketing campaign plan………………………………………………………….. 3
Market research plan………………………………………………………………. 4
Market research execution…………………………………………………………..5
Market research result analysis………………………………………………….. 6, 7
Market campaign posters…………………………………………………………… 8
Conclusions and reflections………………………………………………………… 9
Bibliography………………………………………………………………………. 10
Appendices………………………………………………………………………... 10
2. Introduction
Trafficking of people is a serious crime and a grave violation of human rights. Every year, thousands of men, women …show more content…
and children fall into the hands of traffickers, in their own countries and abroad. Almost every country in the world is affected by trafficking, whether as a country of origin, transit or destination for victims.
It is an important issue because it is a quickly growing problem with a low-risk, which means that it is easy to happen.
Our target group are mainly teenagers and women at our school and from other parts of the world, and we do it to make them aware about the importance of this problem and how they can avoid this situation, and help people that are suffering this.
In this work, we are going to research how much people know about the topic in order to know which information we should provide.
3. Marketing Campaign Plan
Nowadays trafficking of people is a form of exploiting people in different ways, for example, trafficking of women and children for sexual exploitation, trafficking of source labour (slavery), commercial sexual exploitation of children in tourism and trafficking of organs.
This cause is a really serious problem in the world and it represent sadness for lots of people of those who are trafficked. By making this campaign we would like to raise initiative to fight human trafficking and to encourage people to help stop this crime and also to inform them more about this cause.
In our secondary research we will investigate more about this cause and the different ways of trafficking they exist but we will try to focus on only one such as the trafficking on people for commercial sexual exploitation.
Our target group are teenagers from all over the world, specially in Mexico city, we wanted them to know about the issue so we created a survey in order to be able to provide them better and new information about what is human trafficking. We send that survey all over the world and we were impress with all the answers we got.
4. Market Research Plan
For our market research plan first we made a secondary research that consisted in investigating what was human trafficking, the percentage of it worldwide, what things can be done in order to prevent it, and what things are being done right now in order to solve the problem. We found out some campaigns, like humantrafficking.org1, the A21 Campaign2, Blue Heart Campaign3 and some others, based on the information we read and know we were able to conduct a primary research in which we made a survey about what people know about Human trafficking by using Google Surveys. The survey consisted on having some questions about human trafficking. They had to choose the answers they thought were correct even though the survey itself had really few wrong or right answer type questions, most of them were done to observe what people understood as human trafficking, or what they thought was being done, as well as knowing where they were from.
5. Market Research Execution
In order to execute the market research we investigated what was human trafficking, what is the percentage of it worldwide, what things can be done in order to prevent it, and what things are being done right now in order to solve the problem.
In order to conduct a primary research we did a survey about what do people know about Human trafficking. (link attached below). The sampling method we choose was to select all our relatives and closest friends in order to answer the survey. The response was successful, the number of people that answer was greater than the expected. We had the survey open for a week and half, but we only promote it for half a week; even though, as I have already mentioned the results were greater than the expected.
In the future, we should take more serious this part even though our results were gratify. Maybe instead of having the survey for a week and a half we should do it just for a week.
6. Market Research Results Analysis
Above we can see first the table that shows the raw results of the survey that we conducted (which is not complete because of space reasons as a bit more than 150 people answered it) and underneath that we’ve got the processed results in a more understandable and organized way. The results are quite varied at each question, but there’s always one answer that stands out or that was selected by a bigger number of people; this is quite noticeable in two questions that are related “Do you think enough efforts are being done to end human trafficking?” with 91% answering Yes but contrasting with the percentage of people who answered No to the question “Do you know about another campaign against human trafficking?” showing a big contradiction between what they think but what they know. What surprised us the most was that 72% of the people that answered the survey knew that all the forms of human trafficking cited in the second question where such thing, few people chose only one option.
7. Market Campaign Posters
We created this poster that says, “People were created to be loved. Things were created to be used. The reason why the world is in chaos is because things are being loved and people are being used.”
We thought that the image of the face of the boy with the world in it was a good idea, also we really liked the quote.
8. Conclusions and Reflections
Many people doesn’t know the term “human trafficking”.
And it is really disappointing and sad to know that. There are those who devote their money and time on campaigns of greenpeace, animal rights, and the end of poverty and those are things that we all see all the time in the media; But what about human trafficking? Most of the time, media doesn’t show how bad is this cause, we never see it on TV, or hear about that in the radio and news. We never know about the young girls, little boys and womens from all ages that are victims of human trafficking.
During our market research, we didn’t expect to find out that not a lot of people from the world especially from Europe, know what is human trafficking, most of the people that knew which things were suitable under the term were people from America, especially from the South. This was not shocking or weird at all because from the news and social media we know that South America is a place where different kinds of Human Trafficking occur on a regular basis, it’s one of the main issues in the continent.
But we wonder why is not that important for the rest of us? What we have learned after during this research is that nowadays we live in a society where material things are the most important things in our lives and it is really impressive how we never take a minute to think what is happening around the world and how many people are victims of
this.
9. Bibliography
Include here all you secondary research sources as well as mention your primary research according to your chosen reference system. http://www.unodc.org/unodc/en/human-trafficking/what-is-human-trafficking.html http://www.unodc.org/blueheart/ http://www.a21.org/index.php 10. Appendices
Survey: http://goo.gl/forms/hw9zToxJFd
Answers of the survey: https://docs.google.com/a/churchill.edu.mx/spreadsheets/d/1jgGjH3R8t9Wu1nGtiYzFoaflL2Bqn0x2aS7DUmxv63o/edit#gid=489568736
Human Trafficking Campaign
Business Management
Jessica Gómora, Bruno Carranza and Camila Gutiérrez.
April 30th, 2015
1. Table of contents
Introduction………………………………………………………………………... 2
Marketing campaign plan………………………………………………………….. 3
Market research plan………………………………………………………………. 4
Market research execution…………………………………………………………..5
Market research result analysis………………………………………………….. 6, 7
Market campaign posters…………………………………………………………… 8
Conclusions and reflections………………………………………………………… 9
Bibliography………………………………………………………………………. 10
Appendices………………………………………………………………………... 10
2. Introduction
Trafficking of people is a serious crime and a grave violation of human rights. Every year, thousands of men, women …show more content…
and children fall into the hands of traffickers, in their own countries and abroad. Almost every country in the world is affected by trafficking, whether as a country of origin, transit or destination for victims.
It is an important issue because it is a quickly growing problem with a low-risk, which means that it is easy to happen.
Our target group are mainly teenagers and women at our school and from other parts of the world, and we do it to make them aware about the importance of this problem and how they can avoid this situation, and help people that are suffering this.
In this work, we are going to research how much people know about the topic in order to know which information we should provide.
3. Marketing Campaign Plan
Nowadays trafficking of people is a form of exploiting people in different ways, for example, trafficking of women and children for sexual exploitation, trafficking of source labour (slavery), commercial sexual exploitation of children in tourism and trafficking of organs.
This cause is a really serious problem in the world and it represent sadness for lots of people of those who are trafficked. By making this campaign we would like to raise initiative to fight human trafficking and to encourage people to help stop this crime and also to inform them more about this cause.
In our secondary research we will investigate more about this cause and the different ways of trafficking they exist but we will try to focus on only one such as the trafficking on people for commercial sexual exploitation.
Our target group are teenagers from all over the world, specially in Mexico city, we wanted them to know about the issue so we created a survey in order to be able to provide them better and new information about what is human trafficking. We send that survey all over the world and we were impress with all the answers we got.
4. Market Research Plan
For our market research plan first we made a secondary research that consisted in investigating what was human trafficking, the percentage of it worldwide, what things can be done in order to prevent it, and what things are being done right now in order to solve the problem. We found out some campaigns, like humantrafficking.org1, the A21 Campaign2, Blue Heart Campaign3 and some others, based on the information we read and know we were able to conduct a primary research in which we made a survey about what people know about Human trafficking by using Google Surveys. The survey consisted on having some questions about human trafficking. They had to choose the answers they thought were correct even though the survey itself had really few wrong or right answer type questions, most of them were done to observe what people understood as human trafficking, or what they thought was being done, as well as knowing where they were from.
5. Market Research Execution
In order to execute the market research we investigated what was human trafficking, what is the percentage of it worldwide, what things can be done in order to prevent it, and what things are being done right now in order to solve the problem.
In order to conduct a primary research we did a survey about what do people know about Human trafficking. (link attached below). The sampling method we choose was to select all our relatives and closest friends in order to answer the survey. The response was successful, the number of people that answer was greater than the expected. We had the survey open for a week and half, but we only promote it for half a week; even though, as I have already mentioned the results were greater than the expected.
In the future, we should take more serious this part even though our results were gratify. Maybe instead of having the survey for a week and a half we should do it just for a week.
6. Market Research Results Analysis
Above we can see first the table that shows the raw results of the survey that we conducted (which is not complete because of space reasons as a bit more than 150 people answered it) and underneath that we’ve got the processed results in a more understandable and organized way. The results are quite varied at each question, but there’s always one answer that stands out or that was selected by a bigger number of people; this is quite noticeable in two questions that are related “Do you think enough efforts are being done to end human trafficking?” with 91% answering Yes but contrasting with the percentage of people who answered No to the question “Do you know about another campaign against human trafficking?” showing a big contradiction between what they think but what they know. What surprised us the most was that 72% of the people that answered the survey knew that all the forms of human trafficking cited in the second question where such thing, few people chose only one option.
7. Market Campaign Posters
We created this poster that says, “People were created to be loved. Things were created to be used. The reason why the world is in chaos is because things are being loved and people are being used.”
We thought that the image of the face of the boy with the world in it was a good idea, also we really liked the quote.
8. Conclusions and Reflections
Many people doesn’t know the term “human trafficking”.
And it is really disappointing and sad to know that. There are those who devote their money and time on campaigns of greenpeace, animal rights, and the end of poverty and those are things that we all see all the time in the media; But what about human trafficking? Most of the time, media doesn’t show how bad is this cause, we never see it on TV, or hear about that in the radio and news. We never know about the young girls, little boys and womens from all ages that are victims of human trafficking.
During our market research, we didn’t expect to find out that not a lot of people from the world especially from Europe, know what is human trafficking, most of the people that knew which things were suitable under the term were people from America, especially from the South. This was not shocking or weird at all because from the news and social media we know that South America is a place where different kinds of Human Trafficking occur on a regular basis, it’s one of the main issues in the continent.
But we wonder why is not that important for the rest of us? What we have learned after during this research is that nowadays we live in a society where material things are the most important things in our lives and it is really impressive how we never take a minute to think what is happening around the world and how many people are victims of
this.
9. Bibliography
Include here all you secondary research sources as well as mention your primary research according to your chosen reference system. http://www.unodc.org/unodc/en/human-trafficking/what-is-human-trafficking.html http://www.unodc.org/blueheart/ http://www.a21.org/index.php 10. Appendices
Survey: http://goo.gl/forms/hw9zToxJFd
Answers of the survey: https://docs.google.com/a/churchill.edu.mx/spreadsheets/d/1jgGjH3R8t9Wu1nGtiYzFoaflL2Bqn0x2aS7DUmxv63o/edit#gid=489568736