Advertising and Nike Brand
NIKE+FuelBand | Regan Gaenzle & Nate Henderson | Gaenzle, Regan E |
Appendix: Page # * Existing ads 2 * History * Current Marketplace Performance * Competitors * Current Advertising Strategy/Analysis * New Advertising Strategy * Copy Platform * Creative Brief * Consumer Profile * New Advertisement (2) * New Radio Advertisement (2) * New Television Advertisement (2) * Free Choice (2) * Advertisement Campaign Summary * Work cited
History Our client is NIKE+FuelBand. NIKE, Inc. is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. From athletes of all levels of fitness to the everyday walker, now have a way to measure progress toward their goals. NIKE+FuelBand, an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active. NIKE, Inc. was founded in 1962, by Bill Bowerman and Phil Knight. They started Blue Ribbon Sports, which sold athletic running shoes. It wasn’t until 1972, when they decided to call their upcoming company “Nike”, which was named after the winged Greek goddess of victory. The “Swoosh” which is a global known logo was designed in 1971, by Carolyn Davidson for only $35.00. Nike struggled in the beginning with consumers complaining about how Nike was not made in the United States. This didn’t stop Nike from handling their business. In 1985, Nike had a major turning point when the world’s greatest basketball player, Michael Jordan came to join the company. The “Air Jordan” shoe along with apparel changed the game for Nike. The President & CEO Mark Parker of NIKE, Inc. revealed NIKE+FuelBand January 19, 2012, at an event in New York City attended by seven-time Tour de France champion Lance Armstrong, all-star Kevin Durrant, and 2011 IAAF women’s
Appendix: Page # * Existing ads 2 * History * Current Marketplace Performance * Competitors * Current Advertising Strategy/Analysis * New Advertising Strategy * Copy Platform * Creative Brief * Consumer Profile * New Advertisement (2) * New Radio Advertisement (2) * New Television Advertisement (2) * Free Choice (2) * Advertisement Campaign Summary * Work cited
History Our client is NIKE+FuelBand. NIKE, Inc. is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. From athletes of all levels of fitness to the everyday walker, now have a way to measure progress toward their goals. NIKE+FuelBand, an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active. NIKE, Inc. was founded in 1962, by Bill Bowerman and Phil Knight. They started Blue Ribbon Sports, which sold athletic running shoes. It wasn’t until 1972, when they decided to call their upcoming company “Nike”, which was named after the winged Greek goddess of victory. The “Swoosh” which is a global known logo was designed in 1971, by Carolyn Davidson for only $35.00. Nike struggled in the beginning with consumers complaining about how Nike was not made in the United States. This didn’t stop Nike from handling their business. In 1985, Nike had a major turning point when the world’s greatest basketball player, Michael Jordan came to join the company. The “Air Jordan” shoe along with apparel changed the game for Nike. The President & CEO Mark Parker of NIKE, Inc. revealed NIKE+FuelBand January 19, 2012, at an event in New York City attended by seven-time Tour de France champion Lance Armstrong, all-star Kevin Durrant, and 2011 IAAF women’s