Ratio and Financial Statement Analysis of Nike
Ratio and Financial Statement Analysis
Table of Contents
Executive Summary.................................................................................................3
1. Nike History.............................................................................................................4
2. Nike Market Share: SWOT Analysis.......................................................................5
3. Nike Financial Report..............................................................................................9
4. Nike’s Future.........................................................................................................10
5. Conclusion.............................................................................................................11
References..............................................................................................................13
Executive Summary
Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20,000 retailers, and the company’s sports products are popular in more than 110 countries worldwide.
The entire business of Nike is divided into operating segments: clothes, footwear, apparel, equipment, and accessories. Each of these strategic business units presents a business unit with services and products managed separately as each operating segment requires different business strategies. The segments are established by senior management to facilitate the achievement of Nike long-term objectives, to help in resource allocation decisions and to assess operational performance.
Being a constantly developing company, Nike footwear line has opportunities for further development and a successful launch of new products. Globally, the footwear and personal
Table of Contents
Executive Summary.................................................................................................3
1. Nike History.............................................................................................................4
2. Nike Market Share: SWOT Analysis.......................................................................5
3. Nike Financial Report..............................................................................................9
4. Nike’s Future.........................................................................................................10
5. Conclusion.............................................................................................................11
References..............................................................................................................13
Executive Summary
Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20,000 retailers, and the company’s sports products are popular in more than 110 countries worldwide.
The entire business of Nike is divided into operating segments: clothes, footwear, apparel, equipment, and accessories. Each of these strategic business units presents a business unit with services and products managed separately as each operating segment requires different business strategies. The segments are established by senior management to facilitate the achievement of Nike long-term objectives, to help in resource allocation decisions and to assess operational performance.
Being a constantly developing company, Nike footwear line has opportunities for further development and a successful launch of new products. Globally, the footwear and personal
References: 1. Company Snap shot. Retrieved March 17, 2008, from http://investdb.theglobeandmail.com/invest/investSQL/gx.company_prof?company_id=178880 2. Dr. Srivastava, R. K. ‘Innovations in Marketing’. Retrieved March 17, 2008, from http://www.pharmabiz.com/article/detnews.asp?articleid=11298§ionid=46 3. Kay, C. (2004). ‘Andre Gunder Frank: From the ‘Development of Underdevelopment’ to the ‘World System’. Retrieved March 17, 2008, from http://www.blackwell-synergy.com/doi/pdf/10.1111/j.0012-155X.2005.00455.x 4. Nike History. Retrieved March 17, 2008, from http://theshoegame.com/Nike-History.html 5. ‘Nike Versus Reebok: A Foot Race’, (2004). Newsweek, October 3, p. 52. 6. Steinhauer, J. (2004). ‘Nike Is in a League of Its Own: With No Big Rival, It Calls the Shots in Athletic Shoes’, New York Times, June 7, Sec. 1, p. 31. 7. SWOT Analysis Nike, Inc. Retrieved March 17, 2008, from http://marketingteacher.com/SWOT/nike_swot.htm