management change
Table of Contents
Table of content……………………………………………..………….1
1.0 Executive Summary………………………………………………...2
2.0 Introduction……………………………………………………..….2
3.0. Nike’s Vision………………………………………………………3
4.0 Organizational Culture……………………………………………3-4
5.0 Organizational Structure and Corporate Responsibility………….4-6
6.0 Organizational Process………………………………………..….6-9.
7.0 Conclusion……………………………………………………….…9
8.0 Reference…………………………………………………………..11
9.0 Appendix……………………………………………………………12
1.0 Executive Summary
The purpose of this report is to analyze Nike Inc. in terms of its global social and ethical responsibilities. Nike’s practices will be viewed in light of what is expected of it from various stakeholder groups. As a most successful consumer goods company, Nike has its own strategies to help gain and win customers. In order to have a deep understanding of Nike’s manufacture, development, sales strategies, in this assignment we need to do some research, firstly we need to have a certain knowledge of the Nike’s vision and corporate responsible, secondly, we need to know Nike’s organizational structure, organizational process , organizational culture and how they connect to each other.
2.0 Introduction
Nike Company founded in 1972 and became Nike international company in 1978. In late 70’s, Nike was the most well-known shoe brand, in 90’s with the born of Reebok, Nike face a great challenge, and decrease in market share, so in order to regain its position as the market leader, Nike diversified its products into different kinds of sports. Through about 40 years development, it combination of Adidas and Reebok, becomes a leading brand in the sports brand.
In order to stay in business, a company must not only provide the public with goods and services, but must do so in a way that does not violate the public’s interpretation of right and wrong. If a company violates the ethical principles of its buyers, it may find that the demand for their
Table of content……………………………………………..………….1
1.0 Executive Summary………………………………………………...2
2.0 Introduction……………………………………………………..….2
3.0. Nike’s Vision………………………………………………………3
4.0 Organizational Culture……………………………………………3-4
5.0 Organizational Structure and Corporate Responsibility………….4-6
6.0 Organizational Process………………………………………..….6-9.
7.0 Conclusion……………………………………………………….…9
8.0 Reference…………………………………………………………..11
9.0 Appendix……………………………………………………………12
1.0 Executive Summary
The purpose of this report is to analyze Nike Inc. in terms of its global social and ethical responsibilities. Nike’s practices will be viewed in light of what is expected of it from various stakeholder groups. As a most successful consumer goods company, Nike has its own strategies to help gain and win customers. In order to have a deep understanding of Nike’s manufacture, development, sales strategies, in this assignment we need to do some research, firstly we need to have a certain knowledge of the Nike’s vision and corporate responsible, secondly, we need to know Nike’s organizational structure, organizational process , organizational culture and how they connect to each other.
2.0 Introduction
Nike Company founded in 1972 and became Nike international company in 1978. In late 70’s, Nike was the most well-known shoe brand, in 90’s with the born of Reebok, Nike face a great challenge, and decrease in market share, so in order to regain its position as the market leader, Nike diversified its products into different kinds of sports. Through about 40 years development, it combination of Adidas and Reebok, becomes a leading brand in the sports brand.
In order to stay in business, a company must not only provide the public with goods and services, but must do so in a way that does not violate the public’s interpretation of right and wrong. If a company violates the ethical principles of its buyers, it may find that the demand for their