Nike Essay
EXECUTIVE SUMMARY
This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as:
➢ Role of transanational corporations
➢ Global consumer
➢ Impact of technology
➢ Role of governement
➢ Deregulation of financial markets
Also an analysis of NIKE’s marketing startegies will be included eg:
➢ Market segmentation
➢ Product and service
➢ Promotion
➢ Place distribution
➢ Pricing methods
➢ Environmental effects on distribution
HISTORY OF NIKE
Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world 's leading supplier of shoes and apparel and a major manufacturer of sports equipment. As of 2008, nike employed more than 30,000 people worldwide. Nike products are sold through about 20,000 retail accounts worldwide and the company 's products are sold in about 110 countries. For the financia year ending May 31, 2009, Nike reported record revenues of $19.2 billion, a 3 percent increase over last year’s earnings.
Nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world, holding the lion share of 33% of the global market
GLOBALISATION AND NIKE
Globalisation implies an integration of world economies. It includes a rapid increase in the movement of goods, services and capital across national borders. There are 5 main drivers of globalisation that will affect the global business climate, these are :
➢ Global consumer
➢ Impact of technology
➢ Governmental role
➢ role of transnational corporations
➢ Deregulation of financial markets
ROLE OF TRANSNATIONAL CORPORATIONS
A transnational corporation implies an enterprise that manages production or delivers services in more than one country. Nike is an example of a transnational corporation as it manufactures and sells its products in many countries around the
This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as:
➢ Role of transanational corporations
➢ Global consumer
➢ Impact of technology
➢ Role of governement
➢ Deregulation of financial markets
Also an analysis of NIKE’s marketing startegies will be included eg:
➢ Market segmentation
➢ Product and service
➢ Promotion
➢ Place distribution
➢ Pricing methods
➢ Environmental effects on distribution
HISTORY OF NIKE
Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world 's leading supplier of shoes and apparel and a major manufacturer of sports equipment. As of 2008, nike employed more than 30,000 people worldwide. Nike products are sold through about 20,000 retail accounts worldwide and the company 's products are sold in about 110 countries. For the financia year ending May 31, 2009, Nike reported record revenues of $19.2 billion, a 3 percent increase over last year’s earnings.
Nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world, holding the lion share of 33% of the global market
GLOBALISATION AND NIKE
Globalisation implies an integration of world economies. It includes a rapid increase in the movement of goods, services and capital across national borders. There are 5 main drivers of globalisation that will affect the global business climate, these are :
➢ Global consumer
➢ Impact of technology
➢ Governmental role
➢ role of transnational corporations
➢ Deregulation of financial markets
ROLE OF TRANSNATIONAL CORPORATIONS
A transnational corporation implies an enterprise that manages production or delivers services in more than one country. Nike is an example of a transnational corporation as it manufactures and sells its products in many countries around the