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ACKNOWLEDGEMENT
It is my great pleasure to take this opportunity to acknowledge the contribution of number of people who helped me in successful completing of this project.
Firstly I would like to express my heartily gratitude and sincere thanks to
Mr. Agarwal Sir for allowing me to do this project and gratefully acknowledge the contribution by him without his support and valuable suggestion this project could not be successful.
I offer my heart self regards to Mrs Aradhana Albert for her continuous guidance, monitoring and informal discussion which become light for me in the entire duration of this project in overcoming the barrier and reaching this stage. Finally I am sincerely thankful to others who have directly or indirectly helped me in the completion of the project.
(SHILPA JINDAL)
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PREFACE
The title of my project is ETHICAL ISSUES IN ADVERTISING.
Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor
So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions.
As now a days advertisements have a very great impact on the consumer’s behavior; it plays very important role in our Indian economy directly or indirectly. so if it become unethical it leads our society in wrong direction.
To overcome these problems certain ethical standards are set up by the government and I want to throw a light on this only.
As it is a very wide field so here I am restricted to the electronic media only.
We have to think about this unethical problem and this wrong presentation of business.
So that we can give good ethics to our youngsters.
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EXECUTIVE SUMMARY
TITLE
The title of the project is “ETHICAL ISSUES IN ADVERTISEMENT”.
It is my great pleasure to take this opportunity to acknowledge the contribution of number of people who helped me in successful completing of this project.
Firstly I would like to express my heartily gratitude and sincere thanks to
Mr. Agarwal Sir for allowing me to do this project and gratefully acknowledge the contribution by him without his support and valuable suggestion this project could not be successful.
I offer my heart self regards to Mrs Aradhana Albert for her continuous guidance, monitoring and informal discussion which become light for me in the entire duration of this project in overcoming the barrier and reaching this stage. Finally I am sincerely thankful to others who have directly or indirectly helped me in the completion of the project.
(SHILPA JINDAL)
1|Page
PREFACE
The title of my project is ETHICAL ISSUES IN ADVERTISING.
Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor
So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions.
As now a days advertisements have a very great impact on the consumer’s behavior; it plays very important role in our Indian economy directly or indirectly. so if it become unethical it leads our society in wrong direction.
To overcome these problems certain ethical standards are set up by the government and I want to throw a light on this only.
As it is a very wide field so here I am restricted to the electronic media only.
We have to think about this unethical problem and this wrong presentation of business.
So that we can give good ethics to our youngsters.
2|Page
EXECUTIVE SUMMARY
TITLE
The title of the project is “ETHICAL ISSUES IN ADVERTISEMENT”.