Aetna Values In Business Case Study

Values absolutely have a place in business. All business were started based on their values and their ideas of what they can products they can provide to the public. A good example would be Aetna's values. The C.E.O. wanted to make sure his employees had a healthy lifestyle and he made that happen regardless of how much money it took or many people objected to his idea. Values in business is what helps determine if a company will be willing to sign certain contracts or not. Although there are some companies that put profit in front of everything, majority of corporations and companies all have values that they live by.