Age of Children Affect Parents Purchase Decision
Age of children affect parents purchase decision:
Purchasing decisions are also collaborative across product categories. Kids make decisions or decide with parents when it comes to:
-Clothes/shoes (85%)
- Fast food (85%)
- Mobile phones (49%)
- Vacations (56%) http://blog.viacom.com/2012/08/consumer-insights-nickelodeons-international-gps-kids-influence/ Social development theories also provide description of how children’s ability to understand different perspectives progress through a series of stages (Selman, 1980; Ginsburg and Opper, 1998). In the egocentric stage (age 3-6), children are unaware of any perspective other than their own. During next stage, the social informational role taking stage (age 6-8), children become aware that others may have different opinions or motives but they do not have the ability to think from another person’s perspective. In the self-reflective role taking stage (age 8-10), children not only understand that others may have different opinions but they also consider the other person’s viewpoint. At the fourth stage of mutual role taking (ages 10-12), children re-quire dual consideration of both parties’ perspectives.
At the final stage: social and conventional system rule taking (ages above 12), the children have the ability to understand the other person’s perspective as it relates to the social group to which he belongs or the social system in which he operates. Further, according to the model of consumer socialization by John (1999), the development of consumer socialization goes through three stages, where it starts from perceptual stage (children are from age of three to seven), analytical stage (children aged seven to eleven) and reflective stage (children who are aged eleven to sixteen). In the perceptual stage, children have very limited information about information they need to have to consume. In the analytical stage, the awareness of the information resources increases, and at the reflective stage, children
Purchasing decisions are also collaborative across product categories. Kids make decisions or decide with parents when it comes to:
-Clothes/shoes (85%)
- Fast food (85%)
- Mobile phones (49%)
- Vacations (56%) http://blog.viacom.com/2012/08/consumer-insights-nickelodeons-international-gps-kids-influence/ Social development theories also provide description of how children’s ability to understand different perspectives progress through a series of stages (Selman, 1980; Ginsburg and Opper, 1998). In the egocentric stage (age 3-6), children are unaware of any perspective other than their own. During next stage, the social informational role taking stage (age 6-8), children become aware that others may have different opinions or motives but they do not have the ability to think from another person’s perspective. In the self-reflective role taking stage (age 8-10), children not only understand that others may have different opinions but they also consider the other person’s viewpoint. At the fourth stage of mutual role taking (ages 10-12), children re-quire dual consideration of both parties’ perspectives.
At the final stage: social and conventional system rule taking (ages above 12), the children have the ability to understand the other person’s perspective as it relates to the social group to which he belongs or the social system in which he operates. Further, according to the model of consumer socialization by John (1999), the development of consumer socialization goes through three stages, where it starts from perceptual stage (children are from age of three to seven), analytical stage (children aged seven to eleven) and reflective stage (children who are aged eleven to sixteen). In the perceptual stage, children have very limited information about information they need to have to consume. In the analytical stage, the awareness of the information resources increases, and at the reflective stage, children