airasia
1.0 Introduction
Definition of Strategic management: it is the continuous of planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives. (Online resources)
1.1 Company Profile
AirAsia airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best. Air Asia was named the World’s Best Low Cost Airline in the annual World Airline Survey by Styrax for five consecutive years in 2009, 2010, 2011, 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries, Acrasia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes. AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly".( Airasia's official website)
1.1.1 Vision
AirAsia vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
1.1.2 Mission
AirAsia mission is
To be the best company to work for whereby employees are treated as part of a big family;
To create a globally recognized ASEAN brand;
To attain the lowest cost so that everyone can fly with AirAsia;
Maintain the highest quality product, embracing technology to reduce cost and enhance service levels.
( Airasia's official website)
1.1.3 Goals
“Now Everyone Can Fly”
2.0 Strategic Analysis
2.1 PESTEL Analysis
Political Malaysia overseas flight is difficult. Both sides of the negotiation is the airline company is one of the obstacles on the road in the future. Because both sides of the negotiation, so it's been in the development of southeast Asia, by strict regulation.
Economic Airasia to three foreign investors sold at $26
Definition of Strategic management: it is the continuous of planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives. (Online resources)
1.1 Company Profile
AirAsia airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best. Air Asia was named the World’s Best Low Cost Airline in the annual World Airline Survey by Styrax for five consecutive years in 2009, 2010, 2011, 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries, Acrasia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes. AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly".( Airasia's official website)
1.1.1 Vision
AirAsia vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
1.1.2 Mission
AirAsia mission is
To be the best company to work for whereby employees are treated as part of a big family;
To create a globally recognized ASEAN brand;
To attain the lowest cost so that everyone can fly with AirAsia;
Maintain the highest quality product, embracing technology to reduce cost and enhance service levels.
( Airasia's official website)
1.1.3 Goals
“Now Everyone Can Fly”
2.0 Strategic Analysis
2.1 PESTEL Analysis
Political Malaysia overseas flight is difficult. Both sides of the negotiation is the airline company is one of the obstacles on the road in the future. Because both sides of the negotiation, so it's been in the development of southeast Asia, by strict regulation.
Economic Airasia to three foreign investors sold at $26