Alcohol Advertising

Seeing a commercial on the television about people partying having a good time, and drinking a fresh drink will catch a lot of attention. Alcohol is a drink that everybody consumes from young adults to the much older crowd. The commercials that the television posts are really entertaining because, it shows how people have a good time when they drink alcohol. The alcohols that most catch people attention are mostly known as beers and the beer brands that mostly get shown in the commercials are modelo, tecate, Dos xx, corona, and bud light. Being smart and knowing when exactly to put commercials about alcohol is the key to selling the drinks. The commercials are so successful because they know when to air them on the television for example
they show them when friends and family are watching certain events on the television like the NBA playoffs, super bowl, and the world cups for soccer. Another thing that the commercials do is also show how people celebrate and drink when its holidays like Christmas, thanksgiving day, Halloween, new years eve, and forth of July. The main commercial I believe that
Parra 2 makes them really successful is when the alcohol company shows how friends and family members always have beer in any party’s and are always having a good time while they have beer in the party. That makes them really good at sells because everyone thinks that to have a good time and to celebrate the correct way there must be beer at any party or any get together that a family has. Knowing whom the product is aiming toward to and who actually buys the alcohol is why they are so good and have the company they know have.
Those commercials are targeted for everyone who is into sports because right after the half time is done the shows about beer start to show up and it makes the young adults who are all into the game want to go buy beer and have a good time with their friends. Beer company’s really target the party crowds I would say because, everyone who is having a party at their house is more likely to have beers for people to drink and have the best time they can have at that party. Its not only party’s that have beers its also concerts and raves who have a lot of drinks, so that the people who attend them can dance to the music and get into the concerts or raves. Since alcohol commercials been coming out in the television in the mid 1950’s the sales have got much better and it has not only been with one brand but all of the brands. In “ Beer And Television” it explains that the beer that really increased in sells was Mills, “Mills sales exploded from just under 7 million barrels to over 30 million barrels.” That was a drastic increase in sells and that was because the commercials were so fun and knew how to get into everyone who watched them. Every single person that would see the commercials would want to be like
the
Parra 3 people in the commercials. All the party’s they would go to they would buy beer any game that would come out in the television they would buy beer just because they felt that beer was the key to having a good time and enjoying everyone company and that was because that is how they saw it in the commercials. “Modelo especial goes for mainstream audience” describes how modelo is getting much bigger and is seeking to introduce the beer to every raise. “ The Mexican import will soon break its first national English language campaign as it seeks to grow beyond its loyal base of Hispanic drinkers”. What this ad is saying that the beer Modelo will expect more sells and have not only Mexicans drink the beer but everyone around the whole entire world. Certain people would complain and ask why do television have alcohol commercials on the television. They complain how some people don’t know how to handle beer in the system when they go out partying and could get them self’s into bad situation because of beer. Another problem that mostly gets brought up is how people get into arguments when they drink too much and have alcohol around them once they are drunk. My personal experience with beer is that yes it can be dangerous but only if the people who are drinking are not responsible and not know how to drink and actually have a good time with their friends and family. I like going to partys and having a good time with friends yes a few beer to me is a good thing but just to relax and have a good time not to get crazy and get to the point where you cant stand up anymore. I believe that there is nothing wrong with drinking beer as long as everyone is responsible and knows how to act whenever they drink a few
Parra 4 beer. Also nothing should be done to the commercials that are coming out in the television because they are not doing harm to anyone and some people actually enjoy watching the commercials because it reminds them how fun it is to be with friends and family and special occasions. In conclusion, beer commercials are not a bad thing and people should understand that beer is not a bad drink. Commercials catch a lot of attention when they come out because it shows people partying looking at games on the television or simply enjoying the holidays. Beer Company’s know what time to put the commercials and they know exactly who will be watching the commercials form young adults to the older crowd. Beer got really big because of the commercials they have on the television and because of that everyone drinks and when people buy beer they buy a lot not just a little bit of it. At the end of any situation beer is not bad for people to drink and commercials should be left alone and let them keep coming out in the television.