Alcohol and Television Advertising
Alcohol and Television Advertising - No
Business Law 302
April 27, 1999
Dr. Coffinberger
Alcohol and Television Advertising
“Alcohol is not often thought of as a drug - largely because its use is common for both religious and social purposes in most parts of the world. It is a drug, however, and compulsive drinking in excess has become one of modern society’s most serious problems” (ARF). This is so true because many people don’t consider alcohol a drug but the effects it has on you are so serious that it should be. “The effects of drinking do not depend on the type of alcoholic beverage - but rather on the amount of alcohol consumed on a specific occasion” (ARF). To give you a background on alcohol, here is a quick refresher on how it works and the effects it has on your body. “Alcohol is rapidly absorbed into the bloodstream from the small intestine, and less rapidly from the stomach and colon. The drinker’s blood alcohol concentration depends on the amount consumed in a given time, the drinker’s size, sex, body build, and metabolism, and the type and amount of food in the stomach” (ARF). The effects of alcohol are very frightening to even consider. They depend on “the amount taken at one time, the user’s past drug experience, the manner in which the drug is taken and the circumstances under which the drug is taken” (ARF). At 50mg you experience mild intoxication which includes a “feeling of warmth, skin flushed; impaired judgment and decreased inhibitions” (ARF). From there you can go all the way down to 500mg which will more than likely cause death. It is an extremely scary thought to know that a substance that can cause death is freely advertised on television so that even our children can see it. In fact, they are the targets of some manufacturers marketing. In this paper we will show you both sides of whether alcohol companies should be allowed to advertise on television or not and then give you our
Business Law 302
April 27, 1999
Dr. Coffinberger
Alcohol and Television Advertising
“Alcohol is not often thought of as a drug - largely because its use is common for both religious and social purposes in most parts of the world. It is a drug, however, and compulsive drinking in excess has become one of modern society’s most serious problems” (ARF). This is so true because many people don’t consider alcohol a drug but the effects it has on you are so serious that it should be. “The effects of drinking do not depend on the type of alcoholic beverage - but rather on the amount of alcohol consumed on a specific occasion” (ARF). To give you a background on alcohol, here is a quick refresher on how it works and the effects it has on your body. “Alcohol is rapidly absorbed into the bloodstream from the small intestine, and less rapidly from the stomach and colon. The drinker’s blood alcohol concentration depends on the amount consumed in a given time, the drinker’s size, sex, body build, and metabolism, and the type and amount of food in the stomach” (ARF). The effects of alcohol are very frightening to even consider. They depend on “the amount taken at one time, the user’s past drug experience, the manner in which the drug is taken and the circumstances under which the drug is taken” (ARF). At 50mg you experience mild intoxication which includes a “feeling of warmth, skin flushed; impaired judgment and decreased inhibitions” (ARF). From there you can go all the way down to 500mg which will more than likely cause death. It is an extremely scary thought to know that a substance that can cause death is freely advertised on television so that even our children can see it. In fact, they are the targets of some manufacturers marketing. In this paper we will show you both sides of whether alcohol companies should be allowed to advertise on television or not and then give you our
Bibliography: American Advertising Federation (AAF). “AAF Position Statement: Alcohol Advertising Bans”. Available: http://www.aaf.org/bans.html Abramson, Hillary. The Marin Institute. “Alcohol Ads Increase Drinking”. Available: http://www.marininstitute.org/saffer.html Addiction Research Foundation (ARF). “Facts about Alcohol”. Available: http://www.arf.org/isd/pim/alcohol.html “Advertising Impact on Alcohol Abuse”. Available: wysiwig://9/http://www2.potsdam.ed…-info/Advertising/Advertising.html Center for Media Education (CME). “Alcohol Advertising Targeted at Youth on the Internet: An Update”. Available: http://tap.epn.org/cme/981218/alcrep.html Hacker, George. Center for Science in the Public Interest. Available: http://www.cspinet.org/booze/hacker.html Hacker, George. Press Conference on Alcohol Advertising Reforms. May 16, 1997. Available: http://www.cspinet.org/booze/516state.html Health You. May/June 1998. “Proms, Parents and Alcohol”. Available: http://www.lvhhn.org/healthy_you/magazine/proms_alcohol/ IAS. Available: http://www.ias.org.uk/factsheets/advertising.htm Kelly, Kathleen and Ruth Edwards. “Image Advertisements for Alcohol Products: Is There Appeal Associated with Adolescents’ Intention to Consume Alcohol?” Adolescence. Spring 1998. V33 n129 p47(13).