Aldi 4
Paul Antauer 12016717, Mirosolava Ivanova 12014948
Janina Streblow 12016359, Iva Dimitrova 11036953
Content
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Mission
Aldi’s structure
●
-
Internal and external assessment
Current strategy and goals
Porter’s 5 forces
SWOT analysis
Stakeholders
Current communications
●
-
Goals and objectives
Future goals
●
-
Strategy Formulation
Conclusion
Corporate structure
●
Germany-based Aldi, divided into
Aldi Nord (north) and Süd (south),is the world’s leading hard discount grocer and inventor of this unconventional concept.
●
It has a single-format strategy with a presence in Europe, Australia and the USA (where Aldi Nord also owns
Trader Joe’s supermarkets).
●
Aldi is focused on efficiency and cost control through limited assortments, limited services, low prices, small footprints and private labels
Mission Statement
• “Spend a little, Live a lot”
• “Top quality at incredibly low prices- guaranteed”
ALDI’s 4 main visions:
1) Large savings
2) Great quality
3) Exceptional value
4) Special offers
Mission
Statement
Constant Discount
& Refund
Products & Services Offered
ALDI Talk
Exclusive sales
Brand Items
Current strategy
•
Everything as lean as possible
•
Average size of stores is 836 square metres, (3500 to 4500 sq m for a conventional supermarket)
Getting sales figures of all products, then manufacture, replicate or improve on market leaders
Little press advertising, no petrol price gimmicks, no complex deals with manufacturers Two managing directors are reinvigorating Aldi UK, introducing more British products and taking it upmarket.
•
•
•
•
Approve every price change and sample every new and reformulated product
Porter`s five forces
“Competitive advantage can be defined as when the firm is able to make profits by still offering the customer a less price. ”
(Porter, 1985)
SWOT
Strengths
- Strong own-Brand product range
- Good household offers (everyday goods)
- Simple consumer proposition based on price
- Own-labelled products have
Janina Streblow 12016359, Iva Dimitrova 11036953
Content
●
-
Mission
Aldi’s structure
●
-
Internal and external assessment
Current strategy and goals
Porter’s 5 forces
SWOT analysis
Stakeholders
Current communications
●
-
Goals and objectives
Future goals
●
-
Strategy Formulation
Conclusion
Corporate structure
●
Germany-based Aldi, divided into
Aldi Nord (north) and Süd (south),is the world’s leading hard discount grocer and inventor of this unconventional concept.
●
It has a single-format strategy with a presence in Europe, Australia and the USA (where Aldi Nord also owns
Trader Joe’s supermarkets).
●
Aldi is focused on efficiency and cost control through limited assortments, limited services, low prices, small footprints and private labels
Mission Statement
• “Spend a little, Live a lot”
• “Top quality at incredibly low prices- guaranteed”
ALDI’s 4 main visions:
1) Large savings
2) Great quality
3) Exceptional value
4) Special offers
Mission
Statement
Constant Discount
& Refund
Products & Services Offered
ALDI Talk
Exclusive sales
Brand Items
Current strategy
•
Everything as lean as possible
•
Average size of stores is 836 square metres, (3500 to 4500 sq m for a conventional supermarket)
Getting sales figures of all products, then manufacture, replicate or improve on market leaders
Little press advertising, no petrol price gimmicks, no complex deals with manufacturers Two managing directors are reinvigorating Aldi UK, introducing more British products and taking it upmarket.
•
•
•
•
Approve every price change and sample every new and reformulated product
Porter`s five forces
“Competitive advantage can be defined as when the firm is able to make profits by still offering the customer a less price. ”
(Porter, 1985)
SWOT
Strengths
- Strong own-Brand product range
- Good household offers (everyday goods)
- Simple consumer proposition based on price
- Own-labelled products have
References: ALDI - Homepage. 2014. ALDI - Homepage. [ONLINE] Available at: https://www.aldi.co.uk. [Accessed 20 November 2014]. Keynote(2013)Own brands[online]available at: http://0-www.keynote.co.uk.emu.londonmet.ac.uk/market-intelligence/view/product/10841/own-brands?highlight=aldi&utm_source=k The Aldi experience: supermarket shopping with a difference | Money | The Guardian. 2014. [ONLINE] Available at: http://www.theguardian.com/money/blog/2012/oct/08/aldi-supermarket-shopping-difference Mintel(2013)Supermarkets:Not Just Food Retailing UK[online].Available at:http://0-academic.mintel.com.emu.londonmet.ac.uk/display/638369/ [Accessed: 10/11/2014] Mintel(2014)Aldi launches organic range[online]Available at: http://0-academic.mintel.com.emu.londonmet.ac.uk/sinatra/oxygen_academic/display/id=720675?highlight#hit1[Accessed 11 November 2014] Mintel(2014)Aldi to create 35,000 jobs in the UK[online]Available at: http://0-academic.mintel.com.emu.londonmet.ac.uk/sinatra/oxygen_academic/display/id=722018?highlight[Accessed 11 November 2014] Mintel (2014) Food and Drink Retailing UK [online]. Available : http://0-academic.mintel.com.emu.londonmet.ac.uk/display/679718/ [Accessed: 10/11/2014] Passport(2014),Aldi Group in retailing(World)Global Company Profile[online]Available at:http://0www.portal.euromonitor.com.emu.londonmet.ac.uk/portal/analysis/tab [Accessed 11 November 2014] The Age; Aldi’s simple recipe for success Available: Welcome to ALDI. 2014. Welcome to ALDI. [ONLINE] Available at: http://aldi.com. [Accessed 22 November 2014].