Swot Task 1

TASK 1: As a marketer it is your role to research the how, when, where and why about how a business can grow it’s customer base.

Step 1 -Research a company
Research your chosen company’s SWOT (internal strengths and weaknesses
External opportunities and threats) 10 Marks

Step 2- Identify what your company does well in relation to marketing its products and services. 10 Marks

Step 3 -Highlight what your company could do better in promoting its products and services. 10 Marks

Step 4- Identify who are your company’s main competitors and what do they do that your company does not. 10 Marks

Step 5- Imagine that you have been promoted as CEO of your chosen Company. What systems would you change, to make the Company a
The industry employs a big proportion of the workforce and is connected to many other industries in the economy environment. Supermarkets are one of the key players in the grocery industry providing around 70% of the value of the retail market for food and groceries. The two major grocery chains – Woolworths and Coles – dominate with almost 70% market share of an industry valued at A$80+ billion. Over the past 5 years the sector has been witness of some significant developments.
Dynamics were changed after new players like Costco entered the market and ALDI verified a rapid growth since its first appearance in 2001, making colossal to chase market shares by reviewing their campaigns. Some key statistics for the participants in the industry are presented in the Table 1

Table 1.1: Players in the grocery industry

Retailer Market Share Woolworths
I would enfasise Exploiting the presence if Westfarmers in New Zealand, I would try an international market penetration and the trading environment. Following a comprehensive reform program that began in the mid-80s, the New Zealand economy is now largely deregulated, and more internationally competitive. Food prices rose 0.6 percent in April 2014, and were up 1.5 percent on a year earlier, Statistics New Zealand declare. The monthly rise follows a 0.3 percent fall in March, and a 1.0 percent fall in February. Niche products and Australia’s reputation for product safety can help the company with the penetration. I would try and finalize the acquisition of EziBuy, a leading direct retailer of apparel and homewares in Australia and New Zealand, so it will act as a launch pad for our next phase of growth but most importantly it would represent a stop for the expansion of Woolworths into the