Alphabet Swoth and Pestel Analysis
Katarínka
Pestel forces
SWOT Analysis of Alphabet Games
SWOT Analysis Guidelines
Report
Alphabet Games
Obsah A.PESTEL 1 B. SWOT Analysis 2 1.Strenghts 2 2.Weaknesses 3 4.Threats 4 C.SWOT Analysis Guidelines 6 Index 8 References 9 Books 9 Internet 9 Notes 9
A.PESTEL
Mullins stated that, organisational effectivness and performance depends upon thes sucesfull management of the opportunities, challanges and risk presented changes in the external enviroment.
PESTEL is an acronym for political, enviromental, socio-cultural, economical and legal external factors.
There are several PESTEL forces which could affect our company.
Socio-cultural pestel includes distribution of population according different age group, sex, religion, income etc. All these features can have an impact on our company, as distribution of computer games in an area, where people are not interested in computer games is not target area, as sales would not be high enough to create siginficant profit, or profit at all. For example; an area with a high average age is not a great place, as older people and mainly retired people are not able to operate computers or games consoles. they have different interests and priorities. Even an area with a low wage income,as prices of computer games keep rising, people would not be able to afford buying them.
The desired area which our company should focuse is area with average age between 10 and 20, as this age group is highly intersted in playing computer games and are able to operate computers and game consoles.
The best way how to pick the best market is to do research of the area for future business. Population Census is the ideal dokument , which provides our company with all needed information for sucesfull business and healthy profit.
Economical PESTEL incudes factors as inflation, prices of competition, taxation and addtitionla charges for importing patrs from foreign countries, and overall economical situation in the country.
This type
Pestel forces
SWOT Analysis of Alphabet Games
SWOT Analysis Guidelines
Report
Alphabet Games
Obsah A.PESTEL 1 B. SWOT Analysis 2 1.Strenghts 2 2.Weaknesses 3 4.Threats 4 C.SWOT Analysis Guidelines 6 Index 8 References 9 Books 9 Internet 9 Notes 9
A.PESTEL
Mullins stated that, organisational effectivness and performance depends upon thes sucesfull management of the opportunities, challanges and risk presented changes in the external enviroment.
PESTEL is an acronym for political, enviromental, socio-cultural, economical and legal external factors.
There are several PESTEL forces which could affect our company.
Socio-cultural pestel includes distribution of population according different age group, sex, religion, income etc. All these features can have an impact on our company, as distribution of computer games in an area, where people are not interested in computer games is not target area, as sales would not be high enough to create siginficant profit, or profit at all. For example; an area with a high average age is not a great place, as older people and mainly retired people are not able to operate computers or games consoles. they have different interests and priorities. Even an area with a low wage income,as prices of computer games keep rising, people would not be able to afford buying them.
The desired area which our company should focuse is area with average age between 10 and 20, as this age group is highly intersted in playing computer games and are able to operate computers and game consoles.
The best way how to pick the best market is to do research of the area for future business. Population Census is the ideal dokument , which provides our company with all needed information for sucesfull business and healthy profit.
Economical PESTEL incudes factors as inflation, prices of competition, taxation and addtitionla charges for importing patrs from foreign countries, and overall economical situation in the country.
This type
References: Mullins J.L. (1999), Management and Organisational Behaviour, 5th Edition, Edinburgh: Pearson Education Limited, page 302 Mullins J.L Internet Bussiness Ball [online], 2011, Accessible from: http://www.businessballs.com/swotanalysisfreetemplate.htm, [Accessed 7.10.2011]