Alternative Marketing Options
MKT 498
November 5, 2012 Delynn Byars Alternative Marketing Options
In the following paper will learn about five alternative marketing options that Apple Inc. may use to promote their iPhone 4. One will see a ranking of a minimum of five marketing options, which may be known as categories of advertising, personal selling, public relations, and promotions. These marketing options will target individuals who are between the ages of 18-35, that mainly includes the youth population covering students, young working professionals. These individuals are typically image conscious, fashionable, tech-savvy, and are attention seekers.
Marketing Tactics
“Branding is endowing products and services with the power of a brand. Branding is all about creating differences. To brand a product, it is necessary to teach consumers “who” the product is—by giving it a name and using other brand elements to help identify it—as well as “what” the product does and “why” consumers should care” (Kotler, & Keller, (2007), p. 136). One may use branding as a marketing option for the iPhone 4 throughout personal selling. Branding will help to improve sales of the iPhone 4 by defining and building the company 's image and the product 's image too. This promotion will include the marketing option of the price offers on the iPhone 4 commodities which will help in marketing the iPhone by attracting more consumers.
Advertising
There are numerous marketing options that one may use to advertise, public relations, selling, and promotions for the iPhone 4. According to Yell (2012), banner advertising is an appearance that is next to the key content on a relevant website - where potential customers of yours can see it. When a reader clicks on it, they are taken to one’s webpage so they may find out more about what the iPhone offers. Not only will this promote the iPhone but when the individual is taken to the Apple Inc. webpage the individual may find interest in other Apple products
November 5, 2012 Delynn Byars Alternative Marketing Options
In the following paper will learn about five alternative marketing options that Apple Inc. may use to promote their iPhone 4. One will see a ranking of a minimum of five marketing options, which may be known as categories of advertising, personal selling, public relations, and promotions. These marketing options will target individuals who are between the ages of 18-35, that mainly includes the youth population covering students, young working professionals. These individuals are typically image conscious, fashionable, tech-savvy, and are attention seekers.
Marketing Tactics
“Branding is endowing products and services with the power of a brand. Branding is all about creating differences. To brand a product, it is necessary to teach consumers “who” the product is—by giving it a name and using other brand elements to help identify it—as well as “what” the product does and “why” consumers should care” (Kotler, & Keller, (2007), p. 136). One may use branding as a marketing option for the iPhone 4 throughout personal selling. Branding will help to improve sales of the iPhone 4 by defining and building the company 's image and the product 's image too. This promotion will include the marketing option of the price offers on the iPhone 4 commodities which will help in marketing the iPhone by attracting more consumers.
Advertising
There are numerous marketing options that one may use to advertise, public relations, selling, and promotions for the iPhone 4. According to Yell (2012), banner advertising is an appearance that is next to the key content on a relevant website - where potential customers of yours can see it. When a reader clicks on it, they are taken to one’s webpage so they may find out more about what the iPhone offers. Not only will this promote the iPhone but when the individual is taken to the Apple Inc. webpage the individual may find interest in other Apple products
References: Yell. (2012). Retrieved from http://marketing.yell.com/web-design/what-is-banner-advertising-2/ Kotler, P. & Keller K. (2007). A framework for marketing management (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Cuizon, G. (2009). 101. Retrieved from http://suite101.com/article/sales-promotions-a96994 Clow, K. & Baack, D. (2007). Integrated advertising, promotion, and marketing communications (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall.