Imc 5.0 Dan
6.05.0 IMC Objective One – Consumer 5.1 Marketing Budget - Consumer 5.2 IMC Methodologies 5.2.1 Advertising - Consumer 5.2.1.1 Advertising Budget 5.2.1.2 Creative Brief - Consumer 5.2.1.3 Advertising Design 5.2.2 Consumer Promotions 5.2.3 Personal Selling - Personal Selling 5.2.4 Sponsorship Programs 5.2.5 Database Programs 5.3 Media Plan
5.0 IMC Objective One - Consumer
The objective of our target market focuses on creating brand is it certain that many young people are tending to be wealthier than the older generation. This is due to increased literacy levels in these groups of individuals and availability of employment opportunities. In addition, the Apples products are favoured and preferred mostly by the young generation. In 2010, youths composed the larger percentage of apples customers globally. Therefore, it is certain that Apple will target the youths who have technological knowledge thus easily use the company’s products such as iPhone mobile devices, iPod, Macintosh Computers, and the new company’s product, Ipad2, among other major products.
Moreover, the other Apple’s objectives is to expand their sales to customers who have not yet own an Apple product. They do this not only through advertising but by expanding their distribution network as well. Another objective for Apple is to produce hassle free products that will provide service and enjoyment for customers. To reach this goal Apple believes in the continuous investment in their Research and Development department in order to continue producing quality products. Lastly one of Apple’s biggest objectives is to become the leading business in the mobile market. Their strategy associated with this goal is to become an online search machine and platform for online advertising. The development of these objectives will help us to generate sales that will result in profits for our business.
In order to accomplish our main objectives we will utilize a
5.0 IMC Objective One - Consumer
The objective of our target market focuses on creating brand is it certain that many young people are tending to be wealthier than the older generation. This is due to increased literacy levels in these groups of individuals and availability of employment opportunities. In addition, the Apples products are favoured and preferred mostly by the young generation. In 2010, youths composed the larger percentage of apples customers globally. Therefore, it is certain that Apple will target the youths who have technological knowledge thus easily use the company’s products such as iPhone mobile devices, iPod, Macintosh Computers, and the new company’s product, Ipad2, among other major products.
Moreover, the other Apple’s objectives is to expand their sales to customers who have not yet own an Apple product. They do this not only through advertising but by expanding their distribution network as well. Another objective for Apple is to produce hassle free products that will provide service and enjoyment for customers. To reach this goal Apple believes in the continuous investment in their Research and Development department in order to continue producing quality products. Lastly one of Apple’s biggest objectives is to become the leading business in the mobile market. Their strategy associated with this goal is to become an online search machine and platform for online advertising. The development of these objectives will help us to generate sales that will result in profits for our business.
In order to accomplish our main objectives we will utilize a