Organizational Planning
Organizational Planning
Samantha Johnson
MGT 521
July 28, 2014
Mr. Professor
Apple SWOT Analysis: Organizational Planning
Apple is one of the leaders worldwide in the electronic world, especially in the tablet and cell phone industries. That being said, two strategic goals for them are to be a global leader in the cell phone market and to be a global leader in the tablet market. In order to achieve such strategic goals, two organizational goals are to design and release a new and enhanced version of the iPhone and to design and release a new and enhanced version of its tablet, the iPad.
The overall goals of being leaders in the cell phone and tablet markets are directly driven by the sales and marketing of these two items in the real world. There are many factors that play into the consumer making the decision on which brand of cell phone or tablet to purchase. Keep in mind, that most individuals have cell phones these days so the choice of whether to buy one or not is almost non-existent. The choice simply becomes which phone do I buy. While not as many people have tablets as they are seen as more of a luxury, those who do decide to purchase also have to look at the available options and make a decision. One factor that has kept Apple as one of the main choices for these consumers is the fact that their technology and the capabilities of their devices is usually at the top of the food chain. They are not always the most advanced and have the most capabilities, but they are usually somewhere near the top.
These reasons are proof that it is very important to make sure that they regularly release new version of both the iPad and the iPhone. Consumers tend to want to have the newest, coolest and most capable device that money can buy. With subsidies and discounts to the purchase price of the iPhones for singing contracts, these stores are usually very busy. Having regular releases of new and enhanced products is a very good goal and as long as
Samantha Johnson
MGT 521
July 28, 2014
Mr. Professor
Apple SWOT Analysis: Organizational Planning
Apple is one of the leaders worldwide in the electronic world, especially in the tablet and cell phone industries. That being said, two strategic goals for them are to be a global leader in the cell phone market and to be a global leader in the tablet market. In order to achieve such strategic goals, two organizational goals are to design and release a new and enhanced version of the iPhone and to design and release a new and enhanced version of its tablet, the iPad.
The overall goals of being leaders in the cell phone and tablet markets are directly driven by the sales and marketing of these two items in the real world. There are many factors that play into the consumer making the decision on which brand of cell phone or tablet to purchase. Keep in mind, that most individuals have cell phones these days so the choice of whether to buy one or not is almost non-existent. The choice simply becomes which phone do I buy. While not as many people have tablets as they are seen as more of a luxury, those who do decide to purchase also have to look at the available options and make a decision. One factor that has kept Apple as one of the main choices for these consumers is the fact that their technology and the capabilities of their devices is usually at the top of the food chain. They are not always the most advanced and have the most capabilities, but they are usually somewhere near the top.
These reasons are proof that it is very important to make sure that they regularly release new version of both the iPad and the iPhone. Consumers tend to want to have the newest, coolest and most capable device that money can buy. With subsidies and discounts to the purchase price of the iPhones for singing contracts, these stores are usually very busy. Having regular releases of new and enhanced products is a very good goal and as long as
References: Apple, Inc. (2014, May) SWOT Analysis., p1-10. 10p..