Bus 508 Week 4 Business Ethics Paper
Apple Incorporated
Dr. Wanda Tillman-Adjunct
Contemporary Business (BUS 508)
January 25, 2014
Apple is the World’s second-largest information technology company. It is an American Multi-national Corporation located in Cupertino, California. Apple has four hundred eight retail stores in fourteen countries and the company is best known for its hardware products such as iPod media player, iPhone smartphone and iPad tablet computer. Apple has a very current and leading edge brand so it must maintain customer and employee satisfaction through the proper ethical and social responsibility.
Why do companies need to have ethical and social responsibilities? First let’s look at what business ethics and social responsibilities …show more content…
“Marking mix is blending the four elements of marketing strategy-product, distribution, promotion, and pricing-to satisfy chosen customer segments.” (Boone & Kurtz 2013). Apple began their strategy like every company with products such as computers. Today Apple has diversified its product mix by introducing a new line of products, keeping up with the competitive consumer electronics market, by introducing the iPhone and iPad which are both handheld touch form of mini-computer and Apple TV. The second part of Apple’s strategy is price. Apple has never considered pricing as one of the competitive advantages. Apple has always tried to make a great product and worry about the price afterwards. The high price charge for its products also portrays the high quality of its products, for which consumers are willing to pay for. The third marketing strategy for Apple is promotion. According to Villing and Company (2011), promotion refers to the act of communicating the benefits and value of your company’s product to their consumers. Apple’s products are easy to identify with their simplistic approach of the layout of their products and their catchy music that plays in the background during commercials. All items in their advertisements are visual and not overpowering. The last P in their marketing strategy is place. “Place is related to the distribution, location and methods of getting the product to the customers.” (Villing.com). Apple has adopted a hybrid distribution channel involving an online store, physical outlets and the retail points of the exclusive mobile service provider and its online stores. Apple expanded its consumer reach by building numerous new retail outlets, owing and operating around the world in the last ten years. Apple already uses the differentiation strategy to be competitive by offering a unique and/or high quality product, by delivering products faster, and by marketing its
Dr. Wanda Tillman-Adjunct
Contemporary Business (BUS 508)
January 25, 2014
Apple is the World’s second-largest information technology company. It is an American Multi-national Corporation located in Cupertino, California. Apple has four hundred eight retail stores in fourteen countries and the company is best known for its hardware products such as iPod media player, iPhone smartphone and iPad tablet computer. Apple has a very current and leading edge brand so it must maintain customer and employee satisfaction through the proper ethical and social responsibility.
Why do companies need to have ethical and social responsibilities? First let’s look at what business ethics and social responsibilities …show more content…
“Marking mix is blending the four elements of marketing strategy-product, distribution, promotion, and pricing-to satisfy chosen customer segments.” (Boone & Kurtz 2013). Apple began their strategy like every company with products such as computers. Today Apple has diversified its product mix by introducing a new line of products, keeping up with the competitive consumer electronics market, by introducing the iPhone and iPad which are both handheld touch form of mini-computer and Apple TV. The second part of Apple’s strategy is price. Apple has never considered pricing as one of the competitive advantages. Apple has always tried to make a great product and worry about the price afterwards. The high price charge for its products also portrays the high quality of its products, for which consumers are willing to pay for. The third marketing strategy for Apple is promotion. According to Villing and Company (2011), promotion refers to the act of communicating the benefits and value of your company’s product to their consumers. Apple’s products are easy to identify with their simplistic approach of the layout of their products and their catchy music that plays in the background during commercials. All items in their advertisements are visual and not overpowering. The last P in their marketing strategy is place. “Place is related to the distribution, location and methods of getting the product to the customers.” (Villing.com). Apple has adopted a hybrid distribution channel involving an online store, physical outlets and the retail points of the exclusive mobile service provider and its online stores. Apple expanded its consumer reach by building numerous new retail outlets, owing and operating around the world in the last ten years. Apple already uses the differentiation strategy to be competitive by offering a unique and/or high quality product, by delivering products faster, and by marketing its