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mgt 380
MGT 380
Leadership for Ogranizaionts
Instructor: Bill Davis
Final Paper

Leadership. Why is proper leadership important? Is there a model out there that makes a good leader? There are some who think that change is bad or there is fear when change is merely mentioned. Why is there so much apprehension about change, what is there to fear. “There is nothing to fear but fear itself” (FDR). We fear change because we fear that our world or our comfort zone being infringed upon. Apple Inc. has said “Here 's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They 're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can 't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” Is going against conventional wisdom really innovative or is it just the few who will to take the risk that can do it. In this paper I am going to analyze Apple and the change in leadership and their corporate model over the past 20 years. They went from being an innovative company to dwindling into obscurity to come roaring back into being one of the biggest companies in the world.
Apple is the world’s second largest multi-national corporation that is headquartered in Cupertino California. Apple is third in line in the cellular phone manufacturing market to Nokia and Samsung which in recent year has developed lots of competition with.
As of May 2013, Apple has 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store, the latter of which is the world 's largest music retailer which recently sold its 10,000,000,000 song and 1,000,000,000 application. Apple is the

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