Business research ethics paper
Business Research Ethics Paper
Susana Gutierrez
RES/351
April 15, 2015
Amarjit Singh
Business Research Ethics Paper
The article I choose for my research is in the restaurant industry what the facts that would bring repeat customers are and how to please them to have continual growth in your business. The research also defines restaurant's into different categories but I am only going to focus on the branch I develop my career in management fast casual and quick service. Although my experience in the restaurant management is vast, it is always good to have metrics in place to let you know what your areas of opportunities to maximize profits are.
My current employer has a survey program that ask customers how their experience was. This metric system it helps me understand the weaknesses and strengths of my business. The questions focus on the friendliness of the staff the knowledge of the menu, cleanliness of the restaurant the decor and the environment. What I do not agree is the way this metrics measure the surveys. In order for you to keep a high score all customers, completing the surveys must give you a five. Five is the highest standards they can rate the restaurant.(Market Force) If they give you a four you percentage goes down so it is something very important in my business I check it every day to make sure I don't miss the opportunity to have repeat business.( ElPolloLoco.com. (2012, January 1). some of the most important aspect for customers seems to be the prompt response the staff has to them as soon as they enter the restaurant and the friendliness of the employees and the time it takes to get their food and the quality of the food. As a General Manager you need to know the culture and demographic to understand the opportunity that your business has to make your restaurant more profitable. Looking at the metrics my employer has it focus on the repeat business and focus on what is important to your customers.
Susana Gutierrez
RES/351
April 15, 2015
Amarjit Singh
Business Research Ethics Paper
The article I choose for my research is in the restaurant industry what the facts that would bring repeat customers are and how to please them to have continual growth in your business. The research also defines restaurant's into different categories but I am only going to focus on the branch I develop my career in management fast casual and quick service. Although my experience in the restaurant management is vast, it is always good to have metrics in place to let you know what your areas of opportunities to maximize profits are.
My current employer has a survey program that ask customers how their experience was. This metric system it helps me understand the weaknesses and strengths of my business. The questions focus on the friendliness of the staff the knowledge of the menu, cleanliness of the restaurant the decor and the environment. What I do not agree is the way this metrics measure the surveys. In order for you to keep a high score all customers, completing the surveys must give you a five. Five is the highest standards they can rate the restaurant.(Market Force) If they give you a four you percentage goes down so it is something very important in my business I check it every day to make sure I don't miss the opportunity to have repeat business.( ElPolloLoco.com. (2012, January 1). some of the most important aspect for customers seems to be the prompt response the staff has to them as soon as they enter the restaurant and the friendliness of the employees and the time it takes to get their food and the quality of the food. As a General Manager you need to know the culture and demographic to understand the opportunity that your business has to make your restaurant more profitable. Looking at the metrics my employer has it focus on the repeat business and focus on what is important to your customers.