Both Amazon.com and Riot Games use online medium as the primary mode of communication. Irrespective of their differences; Amazon being a global name with worldwide reach and a huge customer base and Riot Games being more concise with market presence in selective locations and a more informal arrangement as compared to Amazon, online correspondence has been put to effective use by both the brands. Riot Games adheres to a more flexible mode of operations in contrast with Amazon. Yet both the brands make sure that communication is conducted online with representative interference only when the situation arises.
Communication online is an effective practice with information being cascaded to the …show more content…
Both Amazon and Riot Games primarily operate online via their respective websites. The website is a user friendly interface that has easy navigation. The customers place their orders online and interact with the business by means of chat, feedback, survey, forums and so on. The internet makes certain aspects of conducting the business easier from the perspective of both the company and the customer. Electronic communication with the use of emails makes it possible to type a message and share it by clicking on the mouse. Online communication has a faceless quality and may create hindrance for the companies when most of the business is done online. Hence different aspects of internet communication ensure customers are provided with the best possible