Amazon Case Study

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Amazon Case Study

Amazon Case Study
Assignment Questions:

1. What is Amazon’s business? [answer this question with a bulleted list] a. World largest online retailer b. Selling products like books, digital movies/music, electronics/computers, clothes, toys, other home essentials and etc c. In-house consumer electronics d. Cloud computing services

2. What are the business needs/problem that are addressed in the case? [use a table here with column one being the need/problem and column to a bulleted description of the need problem]

|Needs/Problems |Description |
|To give customers a good experience and good prices in terms of |To operate Amazon’s own warehouse |
|book selection |To control the transaction from start to finish |
|Building Amazon’s own warehouse |Expensive to build and expensive to operate |
| |Not much stock |
| |The warehouse is totally computerized |
| |Use a combination of high tech and manpower for product selection and dispatch |
|Productivity of the warehouse |Redesigning a bottleneck to increase capacity |
| |Reduce the cost of operating |

3. A table listing the needs and the

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