Amazon.com: The Brink of Bankruptcy
Amazon.com: The Brink of Bankruptcy
MIS 678 Case Analysis
Table of Contents
Table of Contents 2
Case Introduction 3 3
Amazon.com: In the Beginning 3 3
Timeline of Events 4 4
Top Management Profiles 4 4
Vision, Mission, and Goals 6 6
Industry: Standing Tall 6 6
Business Model: Organic Growth 7 7
Competitive Positioning 8 8
Key Issue: Profitability the Key to Success? 9 9
Key Issue: “Get Big Fast” by Partnerships? 10
Key Issue: Strong Competition 11
So What’s Ahead? 11 11
References 12 12
Case Introduction
The Dot Com Bubble – a remarkable failure that claimed the hopes and dreams of countless internet pioneers as they programmed their way to fame and fortune. It has been more than a decade since the crash but from its ashes remains a select few companies who managed to hold on to their vision of internet domination. Today there is a clear winner: the undeniable champion of the internet and the world’s largest online retailer Amazon.com, Inc. Today, many have forgotten Amazon’s tumultuous beginnings and the problems it faced. Many of the company’s online partners went bust and some analysts questioned whether Amazon’s leaders could drive the company to achieve profitability before the venture capital ran out. Even as the company’s brand value rose, the stock price fell dramatically from its high of $113 on December 9, 1999, to around $15 just one year later. But Amazon rebounded from the brink of bankruptcy with a partnership with Toys “R” Us and the expansion of its service offerings to include hosting both physical and online customers and offering logistics services within its global distribution infrastructure.
Amazon.com: In the Beginning
It is like an unwritten pattern that if you want to find the next big event in the new technology era, the most likely place would be the garage, with many famous companies stepping up from there like HP and the Apple
MIS 678 Case Analysis
Table of Contents
Table of Contents 2
Case Introduction 3 3
Amazon.com: In the Beginning 3 3
Timeline of Events 4 4
Top Management Profiles 4 4
Vision, Mission, and Goals 6 6
Industry: Standing Tall 6 6
Business Model: Organic Growth 7 7
Competitive Positioning 8 8
Key Issue: Profitability the Key to Success? 9 9
Key Issue: “Get Big Fast” by Partnerships? 10
Key Issue: Strong Competition 11
So What’s Ahead? 11 11
References 12 12
Case Introduction
The Dot Com Bubble – a remarkable failure that claimed the hopes and dreams of countless internet pioneers as they programmed their way to fame and fortune. It has been more than a decade since the crash but from its ashes remains a select few companies who managed to hold on to their vision of internet domination. Today there is a clear winner: the undeniable champion of the internet and the world’s largest online retailer Amazon.com, Inc. Today, many have forgotten Amazon’s tumultuous beginnings and the problems it faced. Many of the company’s online partners went bust and some analysts questioned whether Amazon’s leaders could drive the company to achieve profitability before the venture capital ran out. Even as the company’s brand value rose, the stock price fell dramatically from its high of $113 on December 9, 1999, to around $15 just one year later. But Amazon rebounded from the brink of bankruptcy with a partnership with Toys “R” Us and the expansion of its service offerings to include hosting both physical and online customers and offering logistics services within its global distribution infrastructure.
Amazon.com: In the Beginning
It is like an unwritten pattern that if you want to find the next big event in the new technology era, the most likely place would be the garage, with many famous companies stepping up from there like HP and the Apple
References: List all the references used in the case. Ensure the citations are formatted in APA format. Any part of the case that has 5 words or more from a source must be appropriately quoted, cited, and referenced. Wikipedia is NOT an acceptable reference. Your case must pass TurnItIn with a 20% or lower Similarity Index Report. http://www.businessinsider.com/why-amazon-is-so-hugely-successful-2012-12 www.amazon.com http://venturebeat.com/2013/09/05/amazons-mountain-of-margin-in-cloud-services-over-80-profit/ http://news.cnet.com/8301-1023_3-20113292-93/amazon-to-lose-$50-on-each-kindle-fire-says-analyst/ http://investorplace.com/2013/04/the-future-of-amazon-e-commerce-2-0/ http://techcrunch.com/2012/09/09/the-future-of-amazon-ambitious-diverse-and-expansve/ http://www.businessinsider.com/amazon-prime-10-million-members-morningstar-2013-3 http://www.annualreports.com/Company/1755