The author of this poster used pathos. No matter who you are it invokes emotion, even if you are not American. I would say the most common emotion is anger. If you are very patriotic you may be mad that the American flag would be altered and changed in such a manner. If you are foreign you may be angry because of all the consumerism associated with America.
The author uses deductive reasoning. They start with the general idea of consumerism in America. The author then uses specific examples to support his idea, he uses the stripes that are the same as the original flag; however, the "states" have