Amul
New Delhi: The father of 'white revolution' Dr Verghese Kurien, who transformed India from a milk-deficient country to the world's largest milk producer and the founder of Amul, passed away on Sunday. An icon of the sorts of modern India, the utterly butterly deliciously witty, Amul Girl, an integral part of the Amul campaign turned 50 this year. The girl, wearing a polka-dot frock, famous for poking fun at national events and personalities, first made an appearance in 1967.
All present-day news-makers, from President Pratibha Patil, Prime Minister Dr Manmohan Singh and US President Barack Obama to actor Amitabh Bachchan, cricket maestro Sachin Tendulkar and even the industrialist Ambani brothers have been featured by the advertisements. The Amul ads have often been described as one of the best Indian Advertising concepts because of their humour, with puns being its forte, and their penchant of picking up on current events to bring home a point. Here are the 20 best.
controversies
In 2001, Amul ran an ad campaign criticizing the Indian Airlines strike, whereupon Indian Airlines threatened to stop offering Amul Butter on their flights unless the ads were pulled. Another ad during the Ganapati festival which said, Ganpati Bappa More Ghya (Ganpati Bappa take more). The Shiv Sena party said that if the ad wasn't removed, they would come and destroy Amul's office.[7] In July 2011, an ad criticizing Suresh Kalmadi led to trouble in Pune, while an ad poking fun at Mamata Banerjee in December 2011 led to problems in Kolkata. Subsequently, another ad with Banerjee was released all over India except in Kolkata in March 2012.[8]
In 2011, they came up with ‘Maine kyaa khaya' (Why did I eat so much?) for Suresh Kalmadi during the Commonwealth Games scam, they ran into trouble. “He was found guilty, he was in jail, his party had abandoned him. But party workers in Pune actually pulled down the hoarding,” recalls a bewildered da Cunha.
There have been some laughable
All present-day news-makers, from President Pratibha Patil, Prime Minister Dr Manmohan Singh and US President Barack Obama to actor Amitabh Bachchan, cricket maestro Sachin Tendulkar and even the industrialist Ambani brothers have been featured by the advertisements. The Amul ads have often been described as one of the best Indian Advertising concepts because of their humour, with puns being its forte, and their penchant of picking up on current events to bring home a point. Here are the 20 best.
controversies
In 2001, Amul ran an ad campaign criticizing the Indian Airlines strike, whereupon Indian Airlines threatened to stop offering Amul Butter on their flights unless the ads were pulled. Another ad during the Ganapati festival which said, Ganpati Bappa More Ghya (Ganpati Bappa take more). The Shiv Sena party said that if the ad wasn't removed, they would come and destroy Amul's office.[7] In July 2011, an ad criticizing Suresh Kalmadi led to trouble in Pune, while an ad poking fun at Mamata Banerjee in December 2011 led to problems in Kolkata. Subsequently, another ad with Banerjee was released all over India except in Kolkata in March 2012.[8]
In 2011, they came up with ‘Maine kyaa khaya' (Why did I eat so much?) for Suresh Kalmadi during the Commonwealth Games scam, they ran into trouble. “He was found guilty, he was in jail, his party had abandoned him. But party workers in Pune actually pulled down the hoarding,” recalls a bewildered da Cunha.
There have been some laughable