• An evaluation of how brand loyalty, corporate image and repeat purchase relates with each other
Q2.1
Evaluate at least two different types of market research techniques.
Guidelines: (Approx. 200 words) Recommended Interim deadline: 30th October 2013
In your answer, you could include the following:-
• A description (or a definition from a reputable source) of market research
• Identification of the role and importance of market research
• Evaluation of quantitative research technique(s)
• Evaluation of qualitative research technique(s)
In answering this question, you will have covered the following assessment criterion:
2.1 Evaluate different types of market research techniques
Q2.2
Explain how secondary sources of data can be used to achieve marketing research objectives in the marketing contexts stated below:
1) A London based business-to-consumer College which intends to expand their operations within the Greater London area (covering M25)
2) A Chinese Business-to-business manufacturing organisation which plans to enter the UK market.
Guidelines: (Approx. 150 words) Recommended Interim deadline: 4th November 2013
Your answer should: -
• Define or describe secondary data
• Describe the two marketing contexts
• Identify sources of secondary data for these two marketing contexts
• Use sources of secondary data in these two marketing contexts.
In answering this question, you will have covered the following assessment criterion:
2.2 Use sources of secondary data to achieve marketing research objectives
Q2.3
Assess the validity and reliability of market research findings.
Guidelines (Approx. 200 words) Recommended Interim deadline: 8th November 2013
Your answer should, amongst other things include :-
• An assessment of the limitations of market research findings
• An assessment of what could make market research findings valid
• An assessment of what could make market research findings reliable
In answering this question, you will have covered the following assessment criterion:
Evaluate at least two different types of market research techniques.
Guidelines: (Approx. 200 words) Recommended Interim deadline: 30th October 2013
In your answer, you could include the following:-
• A description (or a definition from a reputable source) of market research
• Identification of the role and importance of market research
• Evaluation of quantitative research technique(s)
• Evaluation of qualitative research technique(s)
In answering this question, you will have covered the following assessment criterion:
2.1 Evaluate different types of market research techniques
Q2.2
Explain how secondary sources of data can be used to achieve marketing research objectives in the marketing contexts stated below:
1) A London based business-to-consumer College which intends to expand their operations within the Greater London area (covering M25)
2) A Chinese Business-to-business manufacturing organisation which plans to enter the UK market.
Guidelines: (Approx. 150 words) Recommended Interim deadline: 4th November 2013
Your answer should: -
• Define or describe secondary data
• Describe the two marketing contexts
• Identify sources of secondary data for these two marketing contexts
• Use sources of secondary data in these two marketing contexts.
In answering this question, you will have covered the following assessment criterion:
2.2 Use sources of secondary data to achieve marketing research objectives
Q2.3
Assess the validity and reliability of market research findings.
Guidelines (Approx. 200 words) Recommended Interim deadline: 8th November 2013
Your answer should, amongst other things include :-
• An assessment of the limitations of market research findings
• An assessment of what could make market research findings valid
• An assessment of what could make market research findings reliable
In answering this question, you will have covered the following assessment criterion: