Preview

An Introduction for Ryanair

Powerful Essays
Open Document
Open Document
5326 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
An Introduction for Ryanair
INTRODUCTION
Background in Brief Ryanair was established by the Ryan family with a staff of 25. Its first route was launched in 1985 with a 15-seat aircraft ferrying passengers between Waterford in Ireland and London. In 1986, Ryanair launched its route from Dublin to London to challenge British Airways and Aer Lingus, the two dominant airline carriers on that route, by offering fares at lower prices. With two routes in operation, Ryanair carried 82,000 passengers in its first full year of operation. By 1993 Ryanair has carried over 1 million passengers. In 1995 Ryanair overtook Aer Lingus and British Airways to become the biggest international scheduled route carrier in Europe.

The Organization Today Ryanair now operates more than 1,500 flights per day from 57 bases on 1,500 low fare routes across 28 countries. It connects 178 destinations and operating a fleet of 305 new Boeing 737-800 aircraft. In 2012, Ryanair had a team of more than 8,500 employees and carried over 78 million passengers. Ryanair’s main business is to provide “low-fare-no filling” airline services. Ryanair also offers various ancillary services including in-flight sale of beverages and food, car hire services, internet-related services etc. To expend its network, Ryanair, which already owns 29.82% of Aer Lingus in 2012 announced its intention to acquire Aer Lingus by making an all cash offer of €1.30 per share for its entire share capital. Ryanair recorded a profit of €503 million in 2012 fiscal year, increased 25% compared with year 2011 despite a €367 million rise in fuel costs. Revenues rose 19% to €4325 million as traffic grew 5% to 75.8 million passengers. Ryanair’s return on equity (ROE) is increased from 12.7% to 16.9% in fiscal 2012. In addition, the company’s free cash flow is increased from €-610.9m to €702.7m due to high net income and reduced capital expenditure.

Mission

Ryanair' mission is to “become Europe’s most profitable lowest cost

You May Also Find These Documents Helpful

  • Best Essays

    Airline and Zara

    • 2445 Words
    • 10 Pages

    Ryanair is one of the world’s favorite airlines operating over 1,500 flights per day from 51 bases on 1,500 low fare routes across 28 countries, connecting over 168 destinations.…

    • 2445 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Ryan Air Case Analysis

    • 510 Words
    • 3 Pages

    Ryan Air started ‘small’ by initially focusing on the Dublin-London service four round trips per day with a 44-seat turboprop. At this time, they have yet to receive permission to fly larger jet aircraft on the route. They also focus on 2 main areas: First-rate customer service and simple, single-fare tickets with no restrictions. Additionally, Ryan Air would offer meals and amenities that were comparable to what is provided by Aer Lingus and British Airways.…

    • 510 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Ryanair

    • 3579 Words
    • 19 Pages

    COLOGNE BUSINESS SCHOOL (CBS) Case Study: Ryanair The future of the leading low fares airline Term paper for Transnational Management Summer Semester 2014/2015 Lecturer: XXX Anton Wischnewski BA12 in International Business / International Trade Student-No. XXX Table of Contents 1 Introduction ....................................................................................................2 2 Overview of Ryanair ......................................................................................3 2.1 3 Facts and Figures .............................................................................................. 3 Internal Analysis ............................................................................................5 4…

    • 3579 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    As mentioned before, Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Although, the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. This company bases its competitive strategy in “cost leadership” approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. It covers the main destinations of Europe offering around 27 different countries and main cities in every country. From 2011 to 2012 Ryanair had an increase in profit after tax of 25% leading to a new record of €503 million. On the other hand, easyJet in 2012 got €255 million of profit after tax (half of Ryanair`s profit).…

    • 528 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Ryanair case

    • 326 Words
    • 2 Pages

    The purpose of this executive summary is to give recommendations on Ryanair, along with supporting logic for the recommendations. In the following paragraph, I will focus on Ryanairs’ strategic analysis, game theory application for the strategic analysis, and finally give recommendations based on reasonable analysis.…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The current market is a stabilized market, with a duopoly amongst the two strong players: British Airways and Aer Lingus. Both airlines established routes in the lucrative Dublin - London markets and tap on profits from this route to finance their other less profitable operations. The demand for air travel between the Dublin and London has probably stabilized over the 10 years from the stagnant market share of half million air travelers. Ryanair's strategy is focused on breaking this duopoly with the introduction of Ryanair's low costs and efficient service on the same route. The strategy entails to achieve the following:…

    • 533 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair due to its low costs, some type of change was needed in order to revamp the company. Under a new management team, a major overhaul of the airline was undertaken in 1990/91 and it was relaunched as the first of the new breed of ‘Low Frees/no Frills’(Scribd.com(2009))…

    • 3150 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Ryanair have struck deals with many local airports over flight paths and air-time, Ryanair therefore aren’t charged with air traffic time, but in return, promise these local airports a set amount of passengers to enter that airport each year, which leads to passengers spending money in these airports. These deals have seen Ryanair further reduce costs, as well as restrict suitable air traffic slot availability to the airport as there are limited routes. Ryanair operates in 180 airports over 29 countries, flying 1,611 routes with over 1,500daily departures whilst easily outstripping competitors and increasing barriers to entry.…

    • 924 Words
    • 4 Pages
    Good Essays
  • Best Essays

    IntroductionRyanair was founded in July 1985 by the three brothers, Catlan, Declan, and Shane Ryan, with the financial assistant of their father Tony Ryan. As a beginner commercial carrier, its operations began with 25 staff and a single 15-seat turbo-prop commuter plane between Waterford in the southeast of Ireland and Gatwick Airport, the second busiest airport in London after Heathrow. Later on, regulatory authorities permitted the Ryanair Airlines to have at least four flying flights a day on Dublin-London route, with more seating capacity. Nowadays, Ryanair, with its rapid growth, occupies the most sought position in its own field, being "Britain's favorite airline" and the oldest-low cost air carrier in Europe.…

    • 2150 Words
    • 7 Pages
    Best Essays
  • Good Essays

    To capture the market share from the market leader British Airways and Market Challenger Aer Lingus, it is important for Ryanair to identify it’s competitor’s strengths and weaknesses.…

    • 982 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Ryanair has been one of the Britain’s best low cost airlines for around 25 years since being established in 1985 by the Ryan family. Ryanair have always aimed to show their customers their statistics and monthly reports;…

    • 4186 Words
    • 17 Pages
    Powerful Essays
  • Best Essays

    Ryanair - Economic Analysis

    • 3532 Words
    • 12 Pages

    Ryanair is an Irish airline founded in 1985 by Tony Ryan who teamed up with Christy Ryan and Liam Lonergan to set up the airline (Creaton 2004). The company started off with 5,000 passengers in 1985 and in 2009, they carry over 65 million customers (Airport Watch 2009). In 1991, when Michael O’Leary became the deputy CEO, he developed a strategy heavily influenced by Southwest Airlines in the US, the world 's first low-cost carrier and has posted its first ever profit since it started operating (Vallely 2006). By December 2009, Ryanair is Europe’s leading low cost airline serving 26 countries with 150 destinations and through 1000 routes (ELFAA 2009). As shown in Appendix A, Ryanair is ranked the fifth in Europe for the largest airline company measured by the number of passengers carried (Europa 2010a). Among the low cost carriers in Europe, Ryanair has the biggest market share, accounting for 40% as shown in Appendix B. Besides air flights, Ryanair also provide non-flight services such as car rentals, accommodations, travel insurance, internet-related services and in-flight merchandise sales. These non-flight services have accounted for 20% of Ryanair’s total revenue for the financial year ended 2009 (Annual report 2009).…

    • 3532 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Ryanair Case

    • 1374 Words
    • 6 Pages

    Elements of Ryanair’s operating structure allow for the low cost fare they are offering. Utilizing 44-seat turboprop planes versus the 747s used by competitors is a significant cost differentiator for Ryanair. The large planes used by BA and AL are estimated to be only 60-70% full so there is a certain amount of overhead to manage these planes that is not covered. Additionally, BA and AL have the costs for the staffing, maintenance, service and…

    • 1374 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Ryanair is Europe 's largest low-fares, no-frills short-haul carrier. The organisation was founded in 1985 as a conventional airline but re-launched itself in 1990/1991 as a low-cost carrier, replicating American Southwest Airlines ' business model. Since then Ryanair has grown substantially and successfully. The company currently has 146 routes to 84 destinations in 16 countries, and carries more than 15 million customers annually. Ryanair aims to be Europe 's largest airline in 8 years (www.ryanair.com).…

    • 4400 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Financial planning

    • 7872 Words
    • 32 Pages

    References: Atrill, P., and McLaney, E. (2009). Management Accounting for Decision Makers. (6th Edn). Essex: Pearson Education Limited.…

    • 7872 Words
    • 32 Pages
    Good Essays

Related Topics