analysing the strategies used by Apple Inc. and Samsung Group
Apple and Samsung are now on the top of mobile phone industry in the world excluding htc and other smart phone brands. Analyzing the strategies of each company to pick which one is the best in management and also, the way they motivate employees of the companies would be difficult. Those points would be broken down in this essay.
Apple Inc.’s business strategy is more on differentiation. They wanted to be different from the other mobile phone companies. Apple Inc. wanted a different software and hardware products. This is an advantage for Apple as no other companies have their type of software, their focus is to satisfy customers’ need that no other competitors can do and this leads to allowing them to be able to set a higher price for their product.
Samsung Group’s business strategy is more on the cost. Samsung Group was developing low-cost memory chips and LCD displays for colored screen devices. This is when Samsung started to adopt their cost strategy. The company always wanted to be seen as having a low cost for their product in their industry. This is an advantage for them because people who can’t afford Apple would go buy a Samsung product.
Apple’s strengths in the industry would include being one of the first mobile device innovator, they also have good customer service and they have gained brand loyalty in the industry. However, Apple’s weakness is their high-priced products and their different software make it difficult for mobile sharing between non-Apple products.
Samsung’s strengths would of course include their low-priced products and production capital. They have also gained reputation for their brand image. However, the patent infringement reputation would be a weakness for them. Moreover, their variety of products could cause a lack of focus on their products. Furthermore, they do not own their software because android uses Google’s operating system.
Both the company’s products also have more or less same level on their competitive
Apple Inc.’s business strategy is more on differentiation. They wanted to be different from the other mobile phone companies. Apple Inc. wanted a different software and hardware products. This is an advantage for Apple as no other companies have their type of software, their focus is to satisfy customers’ need that no other competitors can do and this leads to allowing them to be able to set a higher price for their product.
Samsung Group’s business strategy is more on the cost. Samsung Group was developing low-cost memory chips and LCD displays for colored screen devices. This is when Samsung started to adopt their cost strategy. The company always wanted to be seen as having a low cost for their product in their industry. This is an advantage for them because people who can’t afford Apple would go buy a Samsung product.
Apple’s strengths in the industry would include being one of the first mobile device innovator, they also have good customer service and they have gained brand loyalty in the industry. However, Apple’s weakness is their high-priced products and their different software make it difficult for mobile sharing between non-Apple products.
Samsung’s strengths would of course include their low-priced products and production capital. They have also gained reputation for their brand image. However, the patent infringement reputation would be a weakness for them. Moreover, their variety of products could cause a lack of focus on their products. Furthermore, they do not own their software because android uses Google’s operating system.
Both the company’s products also have more or less same level on their competitive