Analysis Of Blackberry's Market Development Strategy
I will be answering the following question in my extended essay “to what extent can blackberry’s market development strategy work to rescue the company?”
This document focuses on one of the most important objectives of a business, which is survival, and investigates the strategy used in order to achieve it.
Survival as this document will demonstrate is a key priority, not only to new organizations, but also to more established organizations such as Blackberry limited. Once a business ensures its survival it can then focus on other major business objectives, such as growth.
I will be investigating Blackberry’s issue primarily within the context of marketing in business and management. At a point in time, a business will have to adopt some …show more content…
The failure of a growth strategy can result in big losses made by the organization, as a result of the business not being able to cover its costs. This is why extensive research into the new market needs to be done. This also increases costs, however if successful it will be very beneficial to the firm in the long run.
Market development has been adopted by many organizations. It is defined as “where a business markets existing products in new markets. A business might decide to market a product to a new segment of the market, type of user or country” , minor adjustments will be made to the product in order to suit the new market’s needs. This type of strategy has been recently adopted by Blackberry.
Blackberry limited is a company operating in the smartphone industry that is trying to restore its position in that industry from a couple of years ago, after it had been threatened by smartphone making brands: Apple, Samsung and other android devices. Blackberry had dominated the US smartphone market back in 2009 , and now it’s struggling to survive, which is primarily why I based my essay on Blackberry limited. The CEO is attempting to make use of the market development strategy by launching cheap smartphones in emerging
This document focuses on one of the most important objectives of a business, which is survival, and investigates the strategy used in order to achieve it.
Survival as this document will demonstrate is a key priority, not only to new organizations, but also to more established organizations such as Blackberry limited. Once a business ensures its survival it can then focus on other major business objectives, such as growth.
I will be investigating Blackberry’s issue primarily within the context of marketing in business and management. At a point in time, a business will have to adopt some …show more content…
The failure of a growth strategy can result in big losses made by the organization, as a result of the business not being able to cover its costs. This is why extensive research into the new market needs to be done. This also increases costs, however if successful it will be very beneficial to the firm in the long run.
Market development has been adopted by many organizations. It is defined as “where a business markets existing products in new markets. A business might decide to market a product to a new segment of the market, type of user or country” , minor adjustments will be made to the product in order to suit the new market’s needs. This type of strategy has been recently adopted by Blackberry.
Blackberry limited is a company operating in the smartphone industry that is trying to restore its position in that industry from a couple of years ago, after it had been threatened by smartphone making brands: Apple, Samsung and other android devices. Blackberry had dominated the US smartphone market back in 2009 , and now it’s struggling to survive, which is primarily why I based my essay on Blackberry limited. The CEO is attempting to make use of the market development strategy by launching cheap smartphones in emerging