Analysis Of Blink By Malcolm Gladwell

Author Malcolm Gladwell in his book “ Blink: the power of thinking without thinking” published by Brown and company Time Warner Book Group in 2005 addresses the topic of how people think and about decision making, and argues that spontaneous decision making, can be just as useful as or even better than a time-consuming judgment.He supports this claim by introducing the idea of "thin slicing" which is gathering small amounts of information in a short amount of time in order to reach a conclusion and, ultimately, make a decision.then, the book presents examples when blink-of-an-eye choices can go awry and how our senses can be fooled and fail us. Finally in the last chapters of the book demonstrate ways we can learn to control our ability to