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Analysis of Digital Marketing Strategies & Integration with Traditional Marketing

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Analysis of Digital Marketing Strategies & Integration with Traditional Marketing
Analysis of Digital Marketing Strategies & Integration with Traditional Marketing

Analysis of Digital Marketing Strategies & Integration with Traditional Marketing

Choose a company with web presence and assess how four of its Internet marketing strategies integrates with four traditional marketing strategies

Domino’s Pizza: A multinational brand Traditional marketing strategies 1-­‐ Coupons with any kind of deal such as discount codes. 2-­‐ Leaflets that increase all marketing efforts, especially during back to school months. 3-­‐ Television advertisements. Domino’s launched a 30 seconds TV advertisement which highlights its latest offer given customers a movie download code when they purchase a pizza online. 4-­‐ Billboards. Domino’s let you order from their billboards with your smartphone by downloading the mobile application and become a Facebook fan.

Internet marketing strategies 1-­‐ Social media efforts through Facebook, Twitter, YouTube, Flickr, Groupon, Foursquare, LinkedIn, Digg and Pinterest. Ways to measure their success: Domino’s post to social media daily and monitor likes and followers 2-­‐ Pizza Tracker. The delivery experts at Domino’s
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