Analysis Of Grande Papagayo Resort
Executive Summary
We are Grande Papagayo Resort located in Papagayo peninsula, Costa Rica.
Grande Papagayo Resort is one of the economic forces for the state forming a large part of the tourism industry and a valuable recreational resource for the communities in Costa Rica and worldwide.
This marketing plan aims to review and enhance the overall position of Grande Papagayo Resort in the market in the future by studying our competitors, performing Situational and Environmental analysis, implementing and controlling Marketing Tactics.
The aim of the marketing plan is to provide government and community with insights into how our resort will stimulate and generate tourism growth in Costa Rica.
The plan also seeks to diversify visitor base by …show more content…
These plans are subject to change depending on a season. He or she is entitled such rates as simple room rate, fourth night free rate, sixth night free, suite romance package, and lastly golf & SPA package
➢ A great selection of room types
Our rooms are the ultimate advantage of the property. We can offer as many as 4 guestroom types, 4 suite types and 8 private residencies. In doing so we can show flexibility in hosting large groups like corporate or families with 2 or more children.
Weaknesses
➢ Low brand awareness
As we consider our property a relatively new one to the market, our brand name might not be recognized among a wide public at first, causing the resort to struggle within the first two or three years to make reasonable profits
➢ Extremely high room rates
In order to enter the market without looses we have to embody so-called price-skimming strategy to recover costs so we charge a higher price in comparison with our competitors. This may turn the potential customer …show more content…
For example, we offer canopy suit for newlyweds who prefer to spend their time alone without being disturbed. Families with two or more children can be comfortably accommodated in casa del mar residence.
Threats
➢ Increased competition
Located in an attractive destination, we face a tough competition from other properties that are also willing to capture a guest’s attention. Among our competitors we highlight those who are posing danger for our business to run well.
➢ Similar services to competitors
➢ Poor infrastructure
As we examine our SWOT analysis, our company is experiencing a scarcity of infrastructural objects including roads and restaurants situated nearby. So it might cause a problem to customers reaching our resort by their vehicles. There is the only one state highway in the surrounding area. If a guest desires to eat out at the nearest restaurant, he or she will have to walk a long distance to one of those facilities. The nearest restaurant stands more than 3 miles away from our
We are Grande Papagayo Resort located in Papagayo peninsula, Costa Rica.
Grande Papagayo Resort is one of the economic forces for the state forming a large part of the tourism industry and a valuable recreational resource for the communities in Costa Rica and worldwide.
This marketing plan aims to review and enhance the overall position of Grande Papagayo Resort in the market in the future by studying our competitors, performing Situational and Environmental analysis, implementing and controlling Marketing Tactics.
The aim of the marketing plan is to provide government and community with insights into how our resort will stimulate and generate tourism growth in Costa Rica.
The plan also seeks to diversify visitor base by …show more content…
These plans are subject to change depending on a season. He or she is entitled such rates as simple room rate, fourth night free rate, sixth night free, suite romance package, and lastly golf & SPA package
➢ A great selection of room types
Our rooms are the ultimate advantage of the property. We can offer as many as 4 guestroom types, 4 suite types and 8 private residencies. In doing so we can show flexibility in hosting large groups like corporate or families with 2 or more children.
Weaknesses
➢ Low brand awareness
As we consider our property a relatively new one to the market, our brand name might not be recognized among a wide public at first, causing the resort to struggle within the first two or three years to make reasonable profits
➢ Extremely high room rates
In order to enter the market without looses we have to embody so-called price-skimming strategy to recover costs so we charge a higher price in comparison with our competitors. This may turn the potential customer …show more content…
For example, we offer canopy suit for newlyweds who prefer to spend their time alone without being disturbed. Families with two or more children can be comfortably accommodated in casa del mar residence.
Threats
➢ Increased competition
Located in an attractive destination, we face a tough competition from other properties that are also willing to capture a guest’s attention. Among our competitors we highlight those who are posing danger for our business to run well.
➢ Similar services to competitors
➢ Poor infrastructure
As we examine our SWOT analysis, our company is experiencing a scarcity of infrastructural objects including roads and restaurants situated nearby. So it might cause a problem to customers reaching our resort by their vehicles. There is the only one state highway in the surrounding area. If a guest desires to eat out at the nearest restaurant, he or she will have to walk a long distance to one of those facilities. The nearest restaurant stands more than 3 miles away from our