Analysis of Graphic Design
GRAPHIC DESIGN ISP
INTRODUCTION
Art is a form of expression that dates back to the beginning of time. Since then it has evolved and changed to adapt to modern times. Whether that be through a shift in style, in medium, or technology. Graphic design, contrary to popular belief, actually began in 1922, to define graphic art across time. Since the introduction of the modern computer and graphic design software, it has evolved into an n art style that is present everywhere in the modern world. Graphic design has many different styles just as normal art does, ranging from the minimalism of Apple, to the typographic nature of many modern advertisements. Graphic design isn’t just a form of art anymore, but it rather is a medium through which much of our life is defined. To understand the concept of graphic design, you must first analyze graphic design in the modern world, the techniques used, and finally the different mediums available to achieve high quality art.
GRAPHIC DESIGN IN THE MODERN WORLD In 1976 Ronald Wayne designed the very first Apple Computer Co. logo. This logo depicted Isaac Newtown sitting under a tree to reflect the revolutionary nature of this. However, Wayne’s design wasn’t appreciated by many, and thus did not gain much popularity. In less than a year, Steve Jobs commissioned Rob Janoff, one of the most famous graphic designers ever, to design the new Apple logo, a rainbow silhouette of an apple. This reflected the idealistic nature of the computers and also showed the powerful aspect that the computers hold with the ability to process so many different colors. In 1998 however, the Apple logo changed its colorful nature to a monochromatic look reflecting the modern nature of the world, not to mention the contrast between the color schemes of the gray computers with monochrome logos. (Davis “Evolution and History of the Apple Logo”) Graphic design has not just revolutionized logo design, but has also revolutionized other aspects of life,
INTRODUCTION
Art is a form of expression that dates back to the beginning of time. Since then it has evolved and changed to adapt to modern times. Whether that be through a shift in style, in medium, or technology. Graphic design, contrary to popular belief, actually began in 1922, to define graphic art across time. Since the introduction of the modern computer and graphic design software, it has evolved into an n art style that is present everywhere in the modern world. Graphic design has many different styles just as normal art does, ranging from the minimalism of Apple, to the typographic nature of many modern advertisements. Graphic design isn’t just a form of art anymore, but it rather is a medium through which much of our life is defined. To understand the concept of graphic design, you must first analyze graphic design in the modern world, the techniques used, and finally the different mediums available to achieve high quality art.
GRAPHIC DESIGN IN THE MODERN WORLD In 1976 Ronald Wayne designed the very first Apple Computer Co. logo. This logo depicted Isaac Newtown sitting under a tree to reflect the revolutionary nature of this. However, Wayne’s design wasn’t appreciated by many, and thus did not gain much popularity. In less than a year, Steve Jobs commissioned Rob Janoff, one of the most famous graphic designers ever, to design the new Apple logo, a rainbow silhouette of an apple. This reflected the idealistic nature of the computers and also showed the powerful aspect that the computers hold with the ability to process so many different colors. In 1998 however, the Apple logo changed its colorful nature to a monochromatic look reflecting the modern nature of the world, not to mention the contrast between the color schemes of the gray computers with monochrome logos. (Davis “Evolution and History of the Apple Logo”) Graphic design has not just revolutionized logo design, but has also revolutionized other aspects of life,