The Habitat for Humanity (HfH) webpage uses many presentational devices effectively. Firstly, the page is bright and colourful which immediately attracts the reader’s attention. The organisation’s name HfH stands out as the writing is done in blue and green and the font size is much larger than what is used on the rest of the page.
The HfH logo is also effective. It shows three people standing together, holding the roof of a house over their heads; this suggests that by working together we can help build houses for those in need; we can help build houses for those who do not have a roof over their heads.
The title of the page, ‘How safe, decent housing combats poverty’ also stands out. The writing is blue and again it is bigger than most of the writing on the page. The title informs us what the aim of the organisation is: to fight poverty by providing people with decent housing.
The webpage also uses images effectively. The first image shows us just how unsafe and shabby the houses are – people are living in slums! This ‘housing’ looks very unstable and dangerous and we would be very worried about the people who are forced to live in such housing. This image persuades people to help to provide people with safe housing. The image clearly shows us what HfH call ‘Poverty Housing’ and we cannot disagree with them after seeing it; the roofs of these ‘houses’ are merely thin sheets of board and the houses themselves are tiny – it is hard to believe that families live in such small, dangerous hovels.
The second picture shows a mother and daughter. They are both smiling, standing in front of a newly built house; it is clear that they have benefited from the work that HfH does. This shows us that HfH do make a positive difference in people’s lives and encourages us to keep supporting their work.
Furthermore, the webpage highlights some of the text on the page, by