Preview

Analysis Of The Fashion Industry By Hannah Berry

Good Essays
Open Document
Open Document
488 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Analysis Of The Fashion Industry By Hannah Berry
In “The Fashion Industry” by Hannah Berry, it shows that ads make us free to be and individual. She states that women are always told what products they should use to be beautiful and that two Clarks and Sorrel ads help encourage women to break free from this standard “beauty mold”.Berry uses a lot of description to help depict a mental image of the ads before showing a picture of the ad itself. The Clarks ad shows a band geek playing the trumpet and the Sorrel ad shows a woman wearing devil-red boots with a shotgun in her hand. The ad with the band geek shows that their products will serve to help support what an individual loves doing while keeping them original.

The ad with the woman wearing devil-red boots shows that despite her innocent seeming attire, the devil-red boots helps capture that she is a rebel. The shattered chandelier at her feet shows that she has shot it down and the expression on her face shows that she was proud to do it. I believe that ads make people free to being an individual. There are a lot of different advertisements in which companies try to sell one of their products. These products are usually in …show more content…
Some examples are organic food vs fast food, Jordan Sneakers vs Nikes, and Abercrombie & Fitch vs Ralph Lauren Polo. The best thing about this was that it described both images with as much detail as possible, giving the reader the perfect visual of the advertisement without even having to see it. She also gives scenarios behind the advertisement, like for example saying that the woman on the Clark advertisement was playing her favorite instrument, we do not know that it was true, but the reader is able to identify more to the advertisement because of this. I personally liked Berry’s interpretation on both advertisements, I think she did a great job describing them to the readers and communicating her
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Summary Of Annotating Berry's 'The Fashion Industry'
    • 117 Words
    • 1 Page

    Summary Of Annotating Berry's 'The Fashion Industry'

    In annotating Berry's "The Fashion Industry", like you I had to go back and think in a different light. My writing style I believe to be quite different than Berry's, therefore utilizing annotations helped me to analyze the paragraphs within the essay in more depth/understanding, while also strengthening my opinion. I believe there is a fine line between note taking and annotating and can easily see the misconception you speak of. I must watch myself more closely and ask myself, did I just write a note or a worthwhile annotation? I hope to find the use of annotating helpful not only within this class, but other classes whose material differs from my experience and area of…

    • 117 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    where does the night take you? rhetorical analysis paper
    • 1000 Words
    • 4 Pages

    where does the night take you? rhetorical analysis paper

    With the advents of technology, advertisements depict women as desirable commodities this has poisoned the minds of many young women ultimately morphing values and beliefs. Women are shown in subordinate, submissive, and male pleasing roles. Media and advertisement representation reflects and reinforces sexism in society today. The social standards of beauty and feminism are set by Hollywood’s greatest celebrities. They do this by alluring women into buying cosmetic products affirming the concept of female beauty. Companies such as “bebe”, apply the same technique to persuade women in buying their apparel. In the ad “bebe”, the company portrays a woman holding a bright red lipstick getting off a taxi while flaunting a revealing dress. On the other side, she is shown obeying all rules, in bed with black revealing lingerie with an enticing text, “9pm to 5am obey all the rules, you miss all the fun”. The ad amplifies its message and allures its audience to disobey all the rules if they want to become “the bad girl” by purchasing “bebe’s” apparel.…

    • 1000 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Hannah Berry's Advertisement Analysis
    • 1235 Words
    • 5 Pages

    Hannah Berry's Advertisement Analysis

    However, Berry fails to recognize that the motive of each fashion ad is most likely the same as the others. Besides the overall motive to earn money for their company, the Clarks and Sorel shoe ads are simply trying to convince young women to buy their shoes. To do so, the companies shape their ad around a campaign that society can praise. While both ads show two different unique personalities, wearing two completely different shoes, I saw this more as ways to promote their product. Both companies directed their ads toward different audiences. The Clarks ad allows their audience to see the beauty in being a geeky band chic, while Sorel shows their audience the beauty in being a confident, science fictional woman. Now a day, the fashion industry is so diverse that women are free to be whichever kind of individual they wish to…

    • 1235 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Marketing and Fashion Clothing
    • 378 Words
    • 2 Pages

    Marketing and Fashion Clothing

    ii) To identify why consumers perceive some clothing as fashionable and other clothing as unfashionable.…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The 1990s's Influence On The Fashion Industry
    • 350 Words
    • 2 Pages

    The 1990s's Influence On The Fashion Industry

    The 1990s had alot of events and other stuff like fashion. One important event was the OJ Simpson trial this a very important event in the 90s. The OJ Simpson trial was about a famous football player who committed a murder and got away with it. It also has to do with fashion he wore a suit which was popular during the 90s. Another event that happen in the 1990s was the world wide web was publicly debuted as an internet service which would make a big impact in the fashion industry. One big event in the 1990s was the gulf war and how it went on all through the 90s.…

    • 350 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Sut Jhall:Image based culture: advertising and popular culture
    • 529 Words
    • 3 Pages

    Sut Jhall:Image based culture: advertising and popular culture

    An advertiser’s main goal is to make money by any means necessary. Therefore, it is no surprise that advertisements in the media today are preying upon young women’s insecurities and producing more and more advertisements that show how sex sells in the media. Throughout virtually any magazine or image in the media, a reader will find more women than men shown in the advertisements. Some of these advertisements include women interacting with men in a sexual manner, women wearing the slightest bit of clothing, if any, and women posing in provocative ways to sell a certain product. Virtually all of these advertisements and media images portray women who are extremely thin, sexy, and seductive in order to sell the products to either male or female consumers. Interestingly, the male consumer products that are advertised include women either being promiscuous with other women, or with men, while female consumer products only sometimes include men, yet nevertheless portray women seductively, beautifully, and in a way that appeals to men. The above collage helps showcase how advertisers use the idea that “sex sells” as a way to objectify women and hold them to the highest standards of beauty, thinness, and attractiveness to men, while simultaneously suggesting that in order for products to sell, women must sell the products in a sexual manner.…

    • 529 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Sex Discrimination In Advertising Analysis
    • 303 Words
    • 2 Pages

    Sex Discrimination In Advertising Analysis

    These scenes from the advertising world, and like most of the advertising, they sell more specific than our products. Indeed, sell their needs and desires. In hidden behind advertising information are about each of us want to be successful, physically attractive, even sexy. Advertisements depict gender image advertising that the male consumers of news is to buy a particular product and obtain "sweet little thing", and it was related to the news and women to buy products is our little things (collective and Rosenblum 1988). Is more subtle, model formation mode also exposed the permeation of sex discrimination in Advertising: Female Sex was significantly more likely than males to deploy a model from subordinate positions.…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Men on Display
    • 1288 Words
    • 6 Pages

    Men on Display

    Susan Bordo describes the ways men can alter an advertisement, and how the way they dress and behave in the advertisement can change the perception of them. Some advertisements that centers around men are used for the sole purpose of exuding sex appeal. Campaigns advertising products such as cologne and fashion use this approach abundantly, mainly to get people’s attention. When men are illustrated this way, it is much more controversial because men are perceived more in a feminine way. As Susan Bordo states, “It is feminine to be on display” (Bordo, 135). Males exuding femininity is not completely accepted in today’s culture because of the stereotype that men should be authoritative and burly men. This approach was used in the Gucci Underwear advertisement that Bordo described in her first chapter. Other ways that an advertisement can showcase a man is by perceiving them as “heterosexual” (Bordo, 145) and a stereotypical burly man. When males are perceived as manly men in an advertisement it appeases to a more homophobic group of people. Bordo believes that it should be just as accepted in todays culture for men to be the center of sexual and risky ads just like it is for women.…

    • 1288 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    African-American Women
    • 1044 Words
    • 5 Pages

    African-American Women

    Women, beauty, sex, money--they may seem like completely unrelated words but when combined together create a powerful driving force within American society. This “driving force” is known as media, though, in this essay, I will be focusing mainly on advertisements. There are a variety of ads being made everyday and can be spotted almost everywhere; billboards, magazines, shops, and even online, just to name a few. However, many of these ads--ranging from food to fashion--have began involving women in them. Not just any women either; these women are the idealized women American society has conceptualized as they flaunt their bodies whilst also implying sexual themes. Individuals, literally and figurative, by into the way these advertisements…

    • 1044 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    College
    • 841 Words
    • 4 Pages

    College

    In a society filled with wants and needs, advertisement serves as a persuasive yet informative factor while aiming for an appealing effect on the potential consumer, Advertisement’s influential role on the consumer has provided a reliable resource for successful sales, while simultaneously creating a more competitive environment for opposing companies. For example, Rimmel London and Cover Girl, two extremely successful makeup industries are at constant war in advertising. When selling similar products, such as make up, brands are completely reliant on their advertisement’s approach. In all reality, both products may have the same effect but must rely on their commercial’s “pitch” to sell. If not marketed properly, even the best products can be overshadowed. Despite their widely different approach, both Rimmel London and Cover Girl understand the core elements of successful advertisement.…

    • 841 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Gender In Advertising
    • 484 Words
    • 2 Pages

    Gender In Advertising

    Women were overrepresented in advertisements for cosmetics and were less likely to appear in advertisements for cars, trucks and related products. Seventy-five percent of all advertisements using women were for products found in the kitchen or bathroom, reinforcing the stereotype that a woman’s place is in the home. Women as compared to men were portrayed mostly in house settings rather than business settings. Women did not make important decisions and lastly women were depicted as dependent on men and were regarded primarily as sexual objects. Courtney and Whipple (1974) defined sexual objects as, where women had no role in the commercial, but appeared as an item of decoration. Jake Lake and Brad Wadden say, in the portrayal of women in the media that advertisements promote extreme thinness or a thin waist and big breasts, misleading because these models don’t represent the majority of the population. These advertisements have women in them looking good but very seldom are they talking. These advertisements put pressure on women to get that “thin look”. This extra pressure leads to low self-esteem and eating disorders such as anorexia and bulimia. Women are also portrayed as domestic laborers. Women are very seldom showing as career oriented in these advertisements. (Cited in Amber: 2002). Hall et al (1994) reports that in most of advertisement majority of women featured appeared in leisurewear or swimwear. Although the largest category of male apparel in work clothes; very few commercials showed women in work…

    • 484 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Gender Roles In Vogue US
    • 771 Words
    • 4 Pages

    Gender Roles In Vogue US

    Essentially, the research conducted from this study concluded that advertisements both Vogue UK and Vogue US are using advertising to sublimely convey information about gender stereotypes, especially the role women play in society. Due to the high masculinity culture of the United States, which places heavy emphasis on achievements, gender roles are clearly defined in the advertising. However, considering that fashion is its own culture, Vogue US and Vogue UK both utilize imagery in enforcing gender roles. The two Vogue issues clearly defined the portrayal of gender roles, and how it has been translated into society. Advertisements showcased power in terms of a male model taller than the female model, women in submissive and sexually suggestive poses, in addition to images of women submissive toward products or other models. Also, both the European and American Vogue editions depicted female models as passive and relying on her beauty. Also the advertisements in both magazines…

    • 771 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Advertisements and Their Affect on Gender Roles
    • 1033 Words
    • 5 Pages

    Advertisements and Their Affect on Gender Roles

    Ads, of course, are used to sell certain products. But they also send messages about the proper way to behave. If gender roles in ads are believable and realistic to an individual, then the person’s ideas about the correct way of “doing gender” (West and Zimmerman, 1987) for themselves and other genders may be changed.…

    • 1033 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    A Semiotic Analysis of an Advertising Image
    • 409 Words
    • 2 Pages

    A Semiotic Analysis of an Advertising Image

    On the layout of the advertisement by Tom Ford appears a part of woman’s body. Cutting half of the head off from the top and everything beneath the breast from the bottom it is only possible to see her open mouth with red lipstick and her hands with red nail polish squeezing the breasts together to hold between them the iconic image of a perfume bottle, which is supposed to be the advertised product. The parts of a woman’s body and the fragrance bottle are all components of the advertisement’s signified concept. As Roland Barthes describes in his text “the signifieds of the advertising message are formed a priori by certain attributes of the product and these attributes have to be transmitted as clearly as possible”.…

    • 409 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Buy This 24 Year Old Get His Friends Free
    • 721 Words
    • 3 Pages

    Buy This 24 Year Old Get His Friends Free

    As I read through the most recent issue of Shape, I am enticed by ads for magic diet pills, whitening toothpaste, and even miracle cream for my face that promises even though, “it might cost it little bit more,” I’ll know it’s worth it. In “Can’t Buy Me Love: How Advertising Changes the Way We Think and Feel,” written in 1999 by Jean Kilbourne, Ed.D, she explains how deeply advertisers coax themselves into our daily lives, especially women. Kilbourne claims that advertising has become a part of our environment and considering that the average person views over 3,000 advertisements each day, the evidence supporting that is overwhelming.…

    • 721 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics