If Nanjing Road Walkway represents the prosperity and commerce of modern Shanghai, then the Yu Garden and City God Temple will represent the traditional side of Shanghai. Yu Garden is also called Yuyuan Garden, and it is located near the City God Temple from the old Shanghai (Yuyuan Tourist Market, 2008). The old City God temple’s temple fair gradually developed into a most ancient commercial area of Shanghai, and there have all kinds of snack restaurant, with antique shops and small commodity market as well. There are The Green Corridor, Ningbo dumpling shop, and other famous restaurants. The pastry shop are inheritance of the old and famous for generations, most of the pastry chef will use food coloring and seals to put stamp on snack with his or her own logo, the seals are usually inherited from ancestors and improved by every generations. On the contrary, the most eye-catching is the city god temple Starbucks, because of its surrounding architectural style is very ancient and the huge capital letters make it more special and standout. Unlike the Chinese character signs in the surrounding is the handwriting style calligraphy; Starbucks used a font similar to the one called freight sans black, and this kind of typeface font is more neatly and commercialized. However when people walk to the back of the coffee shop, they will see Starbucks' Chinese style signs. It not
If Nanjing Road Walkway represents the prosperity and commerce of modern Shanghai, then the Yu Garden and City God Temple will represent the traditional side of Shanghai. Yu Garden is also called Yuyuan Garden, and it is located near the City God Temple from the old Shanghai (Yuyuan Tourist Market, 2008). The old City God temple’s temple fair gradually developed into a most ancient commercial area of Shanghai, and there have all kinds of snack restaurant, with antique shops and small commodity market as well. There are The Green Corridor, Ningbo dumpling shop, and other famous restaurants. The pastry shop are inheritance of the old and famous for generations, most of the pastry chef will use food coloring and seals to put stamp on snack with his or her own logo, the seals are usually inherited from ancestors and improved by every generations. On the contrary, the most eye-catching is the city god temple Starbucks, because of its surrounding architectural style is very ancient and the huge capital letters make it more special and standout. Unlike the Chinese character signs in the surrounding is the handwriting style calligraphy; Starbucks used a font similar to the one called freight sans black, and this kind of typeface font is more neatly and commercialized. However when people walk to the back of the coffee shop, they will see Starbucks' Chinese style signs. It not