Analysis Of Tim Horton's Cafe And Bake Shop

1. This analysis examines Tim Horton’s Café and Bake Shop as an entire incorporation. It will critique Tim Horton’s current social media techniques, innovations and mobile engagement. Partners Tim Horton and Jim Charade opened the first Tim Horton’s restaurant in 1967, however since then the chain has expanded into a multimillion-dollar franchise with over 4,700 store locations.
The social media approaches, are organized by, The President of the Tim Horton’s Incorporation Alias Sese, the executive chairman Alaxandre Behring and the Vice Chairman Marc Caira. The directors of the incorporation are: Daniel Schwartz, Martin Franklin, Paul Fribourg, John Lederer, Thomas Milroy, Alan Parker, Carlos Sicupira, Roberto Thompson and Alexandre Van Damme,
Tim Horton’s current social media strategies are effective; they engage consumers and operate distinct payment methods that appeal to consumers. The company’s social media approaches are exceptionally purposeful and beneficial not only to their consumers but also to their financial profits. However, if the company wanted to enrich their social media tactics, they may value making some small changes. Perhaps, Tim Horton’s can broaden their target consumers; they could accomplish this by appealing to a wider variety of cultures by advertising more multicultural food and beverages. The company can also benefit from targeting a younger audience in their advertisements and specials. Although the target consumer for Tim Horton’s is above eighteen years old, the company may find is valuable to lower this target age, as many individuals under eighteen years old are utilizing social media but are not being appealed to in Tim Horton’s advertisements. By applying these changes, your social media techniques should thrive and your financial profits should
Timing can be a crucial aspect for captivating consumer’s attention thus social media marketing is highest near the holidays and special events. During emotional times, the company invests more towards advertising emotional pictures and videos that draw individuals to consume their products. Tim Horton’s is also involved in a touching campaign that they call the “Smile Cookie Campaign”. Smile cookie started as a small fundraiser to help The Children’s Hospital in Hamilton Ontario. The company used social media to advertise this campaign and as a result this small fundraiser has developed into a major event across North America. Tim Horton’s helps children across Canada by generously donating all of their smile cookie proceeds to local charities for one week every year. They charge one dollar for the cookies, yet in 2011 the company raised almost four million dollars in North America. The Smile Cookie operation has proven to be very valuable, it allows Tim Horton’s to aid the community, while also inviting citizens to donation as well. By putting forth this campaign, Tim Horton’s as a corporation displays its generosity, which in turn encourages others in the community to be considerate