Analysis of Tomtom
Analysis of TomTom
Several years ago, it was so difficult for people to reach a place that they never got. The traditional paper maps were the useful tools for people travel. However, it is so dangerous for drivers look at the map while they drive. Also, if the road is being fixed, it is hard to plan another way to destinations. Over the society develops, there are more and more new technologies coming out. A great innovation gets into our life—the personal GPS. It gives many conveniences to us. In this assignment, we will launch the analysis of a well-known GPS company with the management knowledge. In this paper, we will discuss TomTom in the following topics: the summary of TomTom base on the case, the problems of TomTom face in the market, the SWOT of TomTom have, the recommendation of TomTom in my opinions, and the questions of TomTom’s presentation team.
Summary of the TomTom’s Case
By reading the case “TomTom New Competition Everywhere!” by Alan N. Hoffman, it discusses TomTom in several topics. First of all, it briefly discusses about TomTom. It tells us that TomTom is an Amsterdam-Based company that majorly produces navigation services and devices. TomTom Go and TomTom One for cars, TomTom Rider for bikes, TomTom Navigator (digital maps), and TomTom for iPhone are their major product’s lines. It has a large market share in U.S. and European markets. Next, it talks about what TomTom recently did such as acquisition of Tele Atlas. After that, Hoffman explains TomTom’s five major products in details. Then, he states TomTom’s background such as its history, customers’ groups, resources and capabilities. He highlights the acquisition of Tele Atlas, which is a digital mapping company. In addition, Hoffman points out that the competitions of TomTom. He divides those competitions in the two groups, which are the new and traditional competitions. And the new competitions are majorly from cell phones, ATT Navigator, Online Navigation App,
Several years ago, it was so difficult for people to reach a place that they never got. The traditional paper maps were the useful tools for people travel. However, it is so dangerous for drivers look at the map while they drive. Also, if the road is being fixed, it is hard to plan another way to destinations. Over the society develops, there are more and more new technologies coming out. A great innovation gets into our life—the personal GPS. It gives many conveniences to us. In this assignment, we will launch the analysis of a well-known GPS company with the management knowledge. In this paper, we will discuss TomTom in the following topics: the summary of TomTom base on the case, the problems of TomTom face in the market, the SWOT of TomTom have, the recommendation of TomTom in my opinions, and the questions of TomTom’s presentation team.
Summary of the TomTom’s Case
By reading the case “TomTom New Competition Everywhere!” by Alan N. Hoffman, it discusses TomTom in several topics. First of all, it briefly discusses about TomTom. It tells us that TomTom is an Amsterdam-Based company that majorly produces navigation services and devices. TomTom Go and TomTom One for cars, TomTom Rider for bikes, TomTom Navigator (digital maps), and TomTom for iPhone are their major product’s lines. It has a large market share in U.S. and European markets. Next, it talks about what TomTom recently did such as acquisition of Tele Atlas. After that, Hoffman explains TomTom’s five major products in details. Then, he states TomTom’s background such as its history, customers’ groups, resources and capabilities. He highlights the acquisition of Tele Atlas, which is a digital mapping company. In addition, Hoffman points out that the competitions of TomTom. He divides those competitions in the two groups, which are the new and traditional competitions. And the new competitions are majorly from cell phones, ATT Navigator, Online Navigation App,