Analysis Of Trap-Ease Mousetrap

Guided by the marketing strategy, the company designs an integrated marketing mix which consists of the four P’s that is product, price, place or distribution, and promotion. Firstly, product produces by the company. Currently, Trap-Ease has only manufactured one product that is the mousetrap, which is also known as the Trap-Ease mousetrap. This mousetrap is designed to allow customers to enjoy the means of dealing with mouse problem efficiently. Customers can be at ease by avoiding the safety and cleanliness problems created by the traditional spring-loaded traps or poison. One of the main materials for Trap-Ease mousetrap is plastic. The trap is a square, plastic tube measuring about 6 inches long and 1-1/2 inches in diameter. The tube is designed to bend at a 30-degrees angle in the middle part so that when the front part of the tube is on a flat surface, the other end will eventually be elevated. The end of the tube which is elevated held
As women and homemakers are the targeted market, Trap-Ease will need to distribute or supply their product to places which are convenient towards their targeted market. Trap-Ease had distributed the traps throughout national grocery, hardware, and discount chains. All these places are strategic as these places are often visited by homemakers and women. Targeted market will also do not have to travel so far in order to get one of those traps as it is available throughout national grocery. Martha House also sold the traps directly to large retailers, and avoids any wholesalers or middlemen. As Trap-Ease is a small company, the company does not have their own trucks or any delivery facilities. It will have to depend on outside firms to deliver its product-the mousetraps. Because national retailer has a strict time schedule, Trap-Ease will have to be very punctual in delivering their goods to the designated places and thus it is difficult for Trap-Ease to control its