Preview

Analytical Report on Business Organisation

Powerful Essays
Open Document
Open Document
3299 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Analytical Report on Business Organisation
Executive Summary
Unique Coffee Production Company was successful for 3 years and is growing. In order to be the leader of the competitive coffee market, we formed a joint venture with Virgin Group Ltd. The management of the JV constructed very sound standard operating procedures to attain well-disciplined working force. The organization we restructured to be better. HR department looks after the social needs of the employees and conducted necessary trainings in order to improve not only the skills but also to gain product knowledge. Productivity of each employee and section are being closely monitored to meet set KPIs. Coffee is the important goods for daily basis. Unique is dedicated to serve the consumers with best ever coffee in Myanmar.
Introduction
Our company named Unique Coffee Production Company was a medium-sized company, which was founded in 2009. The company roasts bean coffees, originated from the farm located at Shan State, Myanmar. It had been on the run of success for 3 years. But, as the company is growing large, a well-formed organization structure, having vision, mission and long term plan in all aspects is necessary in the continuously increasing competition among the coffee business.
Virgin Group Ltd., founded in 1989, is a British multinational branded venture capital conglomerate founded by business tycoon Richard Branson, operating in various business areas.
We are about to change the history after merging with the Virgin Group Ltd to continue the growth of CC Coffee Manufacturing Company.

Vision * To position as a market leading brand, by innovating product developments and expanding our business as the highly recognized company while providing the global standard quality products to our customers not only nationwide but also throughout Asia, and then worldwide.
Mission
* To promote awareness towards our customers that our coffee owns creativity, passion and tasty experience and this can satisfy our customers with cheerful

You May Also Find These Documents Helpful

  • Best Essays

    Starbucks the known name in the world of coffee business had started off with little company which now has transformed in a successful corporation. This brand has gained remarkable success over period of time and has proved itself as a reputable coffee provider in term of taste and quality. The major contribution in this success was their aggressive expansions strategies. These strategies have enabled them to develop a dense chain of stores not only in America but all over the world. Their strategic approach towards the business has enabled them to gain value of $12 billion in 2008 from $2.9 billion in 1998 (Higbee, Liaw, Ting, Tjho, ton, 2008).…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Better Essays

    To Build or Buy

    • 1804 Words
    • 8 Pages

    Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.…

    • 1804 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Term Assignment GEOG 2200

    • 2237 Words
    • 6 Pages

    The coffee industry has proven there is a never-ending shift of global power through the global economy. Throughout the history of coffee, it is apparent that factors involving the globalization process such as absolute advantage and comparative advantage have had an impact on the coffee industry.…

    • 2237 Words
    • 6 Pages
    Better Essays
  • Better Essays

    During 1971, a local Coffee shop by the name of “Starbuck’s” Coffee franchise began their operational excellence. This coffee retailer started as a local francizes however, through their excellent dedication and operational excellence they have became a highly recognized coffee retailer we have today. The 21st century is undoubtly an era of boundless opportunities and revolution far beyond any period of human establishment. In order for a business to fully utilize its…

    • 958 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Jj Bean Case Study

    • 716 Words
    • 3 Pages

    “We believe people have intrinsic value and seek to honour our coffee producers, our staff, and our customers by only serving the freshest, best tasting coffee possible.”…

    • 716 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Green Mountain Case

    • 709 Words
    • 3 Pages

    Due to the nature of the still fledgling industry, new suppliers of premium coffee are entering the market all the time. Companies in…

    • 709 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Our target market consists of busy professionals, who want quality coffee ‘on the go’. Our competitive advantage is that we can offer quality, speed, convenience, and good prices.…

    • 1832 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Mystic Monk Coffee

    • 1711 Words
    • 7 Pages

    The Carmelite Monks of Wyoming are a religious order of the Catholic Church, founded by Father Daniel. Father Daniel Mary has a vision of moving the monastery from the current small makeshift home to a 500-acre Irma Lake Ranch capable of housing up to 30 monks, a Covent, a retreat center, and a hermitage. The current price of the Irma Lake Ranch is listed as $8.9 million, which presents a considerable financial obstacle in this pursuit.…

    • 1711 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    * Putting a lot of effort in expanding business both by expanding its market (to developing countries) and its products’ variety (the newly-released instant coffee)…

    • 481 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Just Us (JU) begins to operate in March 7 1996 .Just Us! Is more than brand, it’s an ideology.…

    • 973 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Trung Nguyen Caffee

    • 491 Words
    • 2 Pages

    The owners of Trung Nguyen saw that the future for producing gourmet coffee and being reasonably independent of the world commodity markets was to once again follow the best possible growing and processing techniques to produce a world-class coffee, and carry it through all the way to the packaged product.…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Trung Nguyen Coffee

    • 5028 Words
    • 21 Pages

    Name of student: Doan Kim Hiep Class: MBA UBIS INTAKE 2 Case of study: Export strategy of Trung Nguyen Coffee Company I. INTRODUCTION Vietnam’s leading coffee company, Trung Nguyen is looking to turn Vietnam into a global coffee powerhouse. Coffee is a massive global market: roughly 2.5 billion cups of coffee are consumed around the world every day and sales exceeded more than $70 billion a year. Vietnam is a major player, currently the number two global exporter of coffee, behind only Brazil. However, while the country earned a record $2.7 billion in exports last year, many feel that it only represents a fraction of what the coffee industry here can become. Vietnam’s number one coffee company, Trung Nguyen, is trying to help move the nation’s coffee up the value chain from primarily an exporter of beans into a recognizable symbol of its own quality right. Author is going to use the theories about Marketing Mix, Marketing Environment, Potter’s five forces model, PESTEL, Target Marketing, Marketing Segmentation and cultural elements to analyze and define an export strategy to foreign market for Trung Nguyen. II. GENERAL COMPANY DESCRIPTION Vietnam is a major player in coffee and is the number two exporter of the socially acceptable bean in the world. Trung Nguyen is Vietnam’s number one coffee producer, processor and exporter and with coffee shops that incorporate the key to touch points of global franchises but provide a very Vietnamese application, retaining the identity of home-grown society. It dominates the coffee culture in Vietnam reassuringly and the young and ambitious Chairman, Dang Le Nguyen Vu, is…

    • 5028 Words
    • 21 Pages
    Best Essays
  • Powerful Essays

    In year 2001 old town expanded instant coffee mix’s product line to include different variation expanded their export market to H.K…

    • 3821 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    He attributed the rapid development mainly to product quality and Trung Nguyen 's respect to partners and consumers. "Our mission is to create a leading trademark by bringing creation inspiration and pride of gastronomy bearing the national cultural identity to coffee and…

    • 2757 Words
    • 12 Pages
    Good Essays
  • Satisfactory Essays

    Oldtown

    • 405 Words
    • 2 Pages

    OTWC is now the largest ‘kopitiam’ restaurant chain in Malaysia. This might not have happened to OTWC without the supported by their now Managing Director, Mr Lee Sew Heng that helps them in implementing their vision, mission and strategies of OTWC as a whole. In 2005, OTWC has expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”. OTWC is targeting on completing its chain of café outlets to 211 outlets by year 2012. OTWC now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region.…

    • 405 Words
    • 2 Pages
    Satisfactory Essays