Jj Bean Case Study
The Mission Statement and its Appropriateness
JJ BEAN’S Mission Statement
Considering the mission statement is to describe organizations’ present business and purpose, it should include three essential strategic factors such as who we are, what we do, and why we are here. (Essentials of Strategic Management: The Quest for Competitive Advantage, 2017). Based on these criteria, JJ Bean Inc. maintains a clear mission statement in order to identify itself in the coffee industry. As it introduces its mission statement through its business story that “We believe people have intrinsic value and seek to honour our coffee producers, our staff, and our customers by only serving the freshest, best tasting coffee possible.”, it guides that JJ Bean …show more content…
Thus, here is the result of its evaluation based on the five remarkable factors in order to ensure for JJ Bean Coffee Rosters’ apparent value according to the Essentials of Strategic Management: The Quest For Competitive Advantage. (Essentials of Strategic Management: The Quest for Competitive Advantage, 2017). Additionally, while examining the mission statement of JJ Bean Coffee Rosters following the steps, you will find identifiable factors to recognize its present business scope.
Table 1. The result of examination for the necessary components of mission statement
“We believe people have intrinsic value and seek to honour our coffee producers, our staff, and our customers by only serving the freshest, best tasting coffee possible.”
Core concept of a mission statement The identifications of JJ Bean Inc
Necessary descriptive components 1. Identity the company’s products or …show more content…
(Time & daySmall, 2013). This is because while the mission statement helps JJ Bean Coffee Rosters create competitive strategies for sustaining superior performance, it will also assist in expansion of core competency through its differentiation in the Toronto coffee marketplace. Additionally, not only the fact that an organization's core purpose remains unchanged over time in the business world, but also, a mission statement is not to emphasize who we will be, what we will do, and why we will be there to be suitable in a specific marketplace. (Essentials of Strategic Management: The Quest for Competitive Advantage,
JJ BEAN’S Mission Statement
Considering the mission statement is to describe organizations’ present business and purpose, it should include three essential strategic factors such as who we are, what we do, and why we are here. (Essentials of Strategic Management: The Quest for Competitive Advantage, 2017). Based on these criteria, JJ Bean Inc. maintains a clear mission statement in order to identify itself in the coffee industry. As it introduces its mission statement through its business story that “We believe people have intrinsic value and seek to honour our coffee producers, our staff, and our customers by only serving the freshest, best tasting coffee possible.”, it guides that JJ Bean …show more content…
Thus, here is the result of its evaluation based on the five remarkable factors in order to ensure for JJ Bean Coffee Rosters’ apparent value according to the Essentials of Strategic Management: The Quest For Competitive Advantage. (Essentials of Strategic Management: The Quest for Competitive Advantage, 2017). Additionally, while examining the mission statement of JJ Bean Coffee Rosters following the steps, you will find identifiable factors to recognize its present business scope.
Table 1. The result of examination for the necessary components of mission statement
“We believe people have intrinsic value and seek to honour our coffee producers, our staff, and our customers by only serving the freshest, best tasting coffee possible.”
Core concept of a mission statement The identifications of JJ Bean Inc
Necessary descriptive components 1. Identity the company’s products or …show more content…
(Time & daySmall, 2013). This is because while the mission statement helps JJ Bean Coffee Rosters create competitive strategies for sustaining superior performance, it will also assist in expansion of core competency through its differentiation in the Toronto coffee marketplace. Additionally, not only the fact that an organization's core purpose remains unchanged over time in the business world, but also, a mission statement is not to emphasize who we will be, what we will do, and why we will be there to be suitable in a specific marketplace. (Essentials of Strategic Management: The Quest for Competitive Advantage,