Jerry's Mission Statement

A mission statement is defined as “a statement of organization’s function in society, often identifying its customers, markets, products and technologies” (BOOK). Thus, the company Ben and Jerry’s has three individual mission statements: product, economic and social (“Our Values”). Furthermore, the product mission statement describes how the company aims to create good quality ice cream that impacts the earth and environment minimally (“Our Values”). Moreover, the economic mission statement is about creating an environment which benefits the company, stakeholders and the employees (“Our Values”). Lastly, the social mission statement explains how the company will “improve the quality of life locally, nationally and international” (“Our Values”).
Although, there are three different mission statements, the overall goal Ben and Jerry’s has is to create an equal atmosphere which benefits everyone who contributes to the business indirectly and directly.