annotated bibliography
Monash University: Faculty of Arts: Assessment Cover Sheet
1. PRINT CLEARLY and complete all necessary details
2. Read and sign this cover sheet then staple it to the front of your assignment
3. Please note that it is your responsibility to retain copies of your assignments!
4. Please ensure that you have read and understand your faculty's policy about assignment submission and late penalties
Prepare an annotated on the topic of social media (microblogging, web 2.0, interactive digital media, including YouTube, Facebook, Weibo, Twitter, etc.). This exercise will assist you in beginning to identify, summarise and evaluate useful resources on your essay topic. It also requires you to evaluate and build on the key concepts that are evident in academic media texts analysing and describing social media for example. Number of bibliographic entries: You will have 10 entries, including a minimum of six (6) academic sources, three (3) only of which may be articles listed on the course guide. All others must be identified from your own research using Monash Library databases. Plus a maximum of four (4) non-academic sources (reports; journalistic accounts; interviews; etc.). Annotations for each entry should comprise 200
Question: How do Bollywood Filmmakers use Social Media Networks to market and advertise films?
Ahmed, S 2010 ‘New Media Marketing of Bollywood Movies: Making a Difference’, Comunicacao em Debate, pp.543-553.
The “New media marketing strategy” by S Ahmed talks about the changes in media functionality in Bollywood. Here the author describes how Bollywood is slowly catching up with the trend of marketing skills. He explains in detail, the different ways of promoting movies, specifically focusing on promotional websites, social networking sites. He suggests that promotional websites give a sneak peak of the movies to the target audiences, which in turn helps to build curiosity levels; apart from that, Facebook fan pages and micro blogging
1. PRINT CLEARLY and complete all necessary details
2. Read and sign this cover sheet then staple it to the front of your assignment
3. Please note that it is your responsibility to retain copies of your assignments!
4. Please ensure that you have read and understand your faculty's policy about assignment submission and late penalties
Prepare an annotated on the topic of social media (microblogging, web 2.0, interactive digital media, including YouTube, Facebook, Weibo, Twitter, etc.). This exercise will assist you in beginning to identify, summarise and evaluate useful resources on your essay topic. It also requires you to evaluate and build on the key concepts that are evident in academic media texts analysing and describing social media for example. Number of bibliographic entries: You will have 10 entries, including a minimum of six (6) academic sources, three (3) only of which may be articles listed on the course guide. All others must be identified from your own research using Monash Library databases. Plus a maximum of four (4) non-academic sources (reports; journalistic accounts; interviews; etc.). Annotations for each entry should comprise 200
Question: How do Bollywood Filmmakers use Social Media Networks to market and advertise films?
Ahmed, S 2010 ‘New Media Marketing of Bollywood Movies: Making a Difference’, Comunicacao em Debate, pp.543-553.
The “New media marketing strategy” by S Ahmed talks about the changes in media functionality in Bollywood. Here the author describes how Bollywood is slowly catching up with the trend of marketing skills. He explains in detail, the different ways of promoting movies, specifically focusing on promotional websites, social networking sites. He suggests that promotional websites give a sneak peak of the movies to the target audiences, which in turn helps to build curiosity levels; apart from that, Facebook fan pages and micro blogging