Answer Question About International Busibess

4. What is the significance of culture for international business? And in what ways may a religion affect the international business activities of companies? Please discuss some cross-cultural issues involving international business management.
Answer: The cultural nuances that affect international business obviously go far beyond the ability to greet your international colleague or choose the correct gift. Issues related to the culture’s time orientation, whether it is an individualist or collectivist society, space orientation, and power distance, not to mention conflict assumptions and non-verbal communication all affect understanding your colleague across the table, as well as your chances of being understood.
Cross cultural sensitivity is the quality of being aware and accepting of other cultures. This is important because what seems acceptable in some countries can be rude or derogatory in others. A person who is culturally sensitive is aware that there could be differences between their culture and another person’s, and that these differences could affect their relationship and the way they communicate with each other. A culturally sensitive person would understand other countries’ traditions and ways of life, or attempt to learn and apply new understandings. Cross cultural sensitivity is seen as an essential skill in today's world. Cross cultural awareness is important when dealing in international relations or trade. It can mean the difference between a brand succeeding or failing in international market. Some cross cultural barriers are body language, etiquette, establishing trust, religious beliefs and social habits. The success or failure of a company, venture, merger or acquisition essentially depends upon people. If these people are not cross-culturally aware then misunderstandings, offence and a breakdown in communication can occur. The need for greater cross-cultural awareness is heightened in our global economies. Cross-cultural differences can