People are often to vote because they want to fit in.
"People who are seen as believable and smart are more likely to hit/affect our decisions.
People tend to vote for the candidate who they feel best protects their country, their thinking, and their freedoms.
Appeals to person fears are therefore a common method of swaying people' opinions during elections.
People are strongly influenced by leaders who are confident, have, seem emotionally strong,, positive-thinking, and action-focused, Avant adds.
Because people differ in the information they use to select a candidate, politicians must decide whether to use emotional or thinking-related appeals