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Apple's Strategic Plan

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Apple's Strategic Plan
unfairlyApple Inc.
2012
Strategic Management of Technological Innovation Course Project TM583
“Apple’s Strategic Plan”
Linda D. Smith Lindasmith645@gmail.com Instructor: Professor Gorelick
April 15, 2012

* Introduction The company that will be the topic of discussion in my final project paper is Apple Inc. The company was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. was formerly known as Apple Computer, Inc. until January 9, 2007 when the word “Computer” was removed (Wikepedia The Free Encyclopedia, 2012). Apple is a Fortune 500 company whose headquarters is located in Cupertino, California with over “60,000” employees and generated over 65 billion in revenue (15 Amazing Facts About Apple, 2010). Apple “designs and sells consumer electronics, computer software, and personal computers” (Products: Leading innovation, 2012). The company is best-known for its hardware products which include the Macintosh lines of personal computers, the iPhone, iPad, and the iPod" (15 Amazing Facts About Apple, 2010). Apple Inc. is an American multinational company is traded on the New York Stock Exchange and is one of 100 stocks that make up the NASDAQ and S&P 500. Apple is outperforming all of the other tech stocks and is considered the “sector leader” over companies such as Microsoft, Oracle, Samsung, and Google because of its strategic plan of innovation, excellence and consumer delight (S&P 500, Nasdaq Celebrate a Record-Breaking Quarter, but It’s All About Apple , 2012). The market value for Apple has topped $600 billion because of their outstanding performance in the industry!
Section 1 – Strategy Apple’s deployment strategy for 2013 is to pursue excellence by providing innovative technology products that will delight consumers now and in the future. This deployment strategy supports


Bibliography: Schilling, M. (2009). Strategic Management of Technological Innovation, 3rd Edition. In M. Schilling, Strategic Management of Technological Innovation, 3rd Edition (p The Secret World of Apple Product Development. (2012, April 4). Retrieved April 6, 2012, from Presta: http://blog.presta.com/apple/secret-apple-development/ Wikepedia The Free Encyclopedia. (2012, March 4). Retrieved March 4, 2012, from Apple Inc.: http://en.wikipedia.org/wiki/Apple_Inc. Wikipedia The Free Encyclopedia. (2012, March 04). Retrieved March 04, 2012, from iPad: http://en.wikipedia.org/wiki/IPad
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    Cited: • Apple Inc.. (2007, May 6). In Wikipedia, The Free Encyclopedia. Retrieved 15:27, May 5, 2007, from http://en.wikipedia.org/w/index.php?title=Apple_Inc.&oldid=128737845 • Carlton, Jim, Apple: The inside story of intrigue, egomania, and business blunders, New York: Random House, 1997. Retrieved April 29, 2007. • Goodell, Jeff. "The Rise and Fall of Apple Inc." Rolling Stone issues 731, 732. Retrieved April 15, 2007 • Google Finance. (2007, May 1). In Wikipedia, The Free Encyclopedia. Retrieved 15:26, May 5, 2007, from http://en.wikipedia.org/w/index.php?title=Google_Finance&oldid=128943999 • Hormby, Thomas (2006-02-22). Growing Apple with the Macintosh: The Sculley years. Low End Mac. Retrieved on 2007-03-07. • Joshua, Coventry (2007-04-11). Apple III Chaos: What Happened When Apple Tried to Enter the Business Market. Low End Mac. Retrieved on 2007-03-07. • Leaver, Tama, 'iPodium: Student Podcasting and Participatory Pedagogies ', Association of Internet Researchers Conference, October 2006. Retrieved May 1, 2007. • Levy, Steven, Insanely Great: The life and times of Macintosh, the computer that changed everything. New York: Viking, 1994. Retrieved April 15, 2007. • Mitchell, Lisa, "iPods cast a wide net for learning" The Age, October 30 2006, http://www.theage.com.au/news/education-news/ipods-cast-a-wide-net-for-learning/2006/10/27/116174932127 Retrieved April 29, 2007. • Moritz, Michael, The Little Kingdom: The Private Story of Apple Computer. New York: William Morrow and Company, 1984. Retrieved May 1, 2007. • Silverstein, Marc. “A Clinical Decision Analysis Program for the Apple Computer” Med Decision Making, 1983; 3: 29 - 37. Retrieved May 1, 2007. • Wozniak, Stephen, "Homebrew and How the Apple Came to Be", Digital Deli. Retrieved on 2007-03-07 • Young, Jeffrey S., Steve Jobs: The journey is the reward, London: Scott, Foresman and Co., 1988. Retrieved April 29, 2007. • http://www.applesettlement.com • http://www.apple.com…

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