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Marketing plan for Apple iPod * Jun 08, 2011
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Product and Product life cycle
Apple iPad is an innovative product that enables the users to brows the internet with ease. It is table computer that is mainly designed to use in browsing, media consumption, gaming, light content creation, and for many other purpose (www.apple.com, 2010). Apple iPad uses the fingertips for input instead of the traditional models which used stylus. The new iPad was released in April 2010 and it has brought to market a new devise that can be ranked between smartphones and laptops.
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SWOT Analysis
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The following is the SWOT analysis of Apple iPad:
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a) Strengths 1. i. It uses new technology that comes between smartphones and laptops 2. ii. It is super slim and has awesome deign 3. iii. It is weights light hence comfortable to carry around 4. iv. It comes with super multi-touch screen 5. v. Has super fast Wi-Fi internet connection 6. vi. It has high quality batter that can last up to 10 hours (BindApple, 2010)
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b) Weaknesses 1. i. It is consider pretty expensive 2. ii. It has not USB ports which means it is difficult to transfer data 3. iii. It has nada camera which means one cannot see friends when writing to them (BindApple, 2010) 4. iv. It has not multi-tasking or background execution and no virtual keyboard 5.
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c) Opportunity 1. i. With advance in