Apple Case Study
INDEX
The mobile personal computer industry and the mobile phone industry……………………………………..3
Resources…………………………………………………………………………………………………………….……………………....4
Economies of scale, experience and scope……………………………………………………………………………………4
What are the main strengths of Apple and what distinguishes this company from the competition?.................................................................................................................................5
Strategic fit………………………………………………………………….…………………………………………………………………5
New SWOT Analysis………………………………………………………………………………………………….…………………...5
What does Apple’s vision and mission tell us?....................................................................................6
Objectives………………………………………………………………………………………………………………………………………6
Apple’s Strategy……………………………………………………………………………………………………………………………..7
References…………………………………………………………………………………………………………………………………....8
Appendix
Appendix 1: Mobile Personal Computer Segments…………………………………………………………10 Appendix 2: PC and Tablets Market Share……………………………………………………………………….12
Appendix 3: Changes in the industry………………………………………………………………………………..13 Appendix 4: Notebooks (Laptops) VS Tablets……………………………….………………………………….15
Appendix 5: Smartphone and Feature Phone Shipments/Sales………………………………..…………………………………………………………………………….16
Appendix 6: Mobile Phone’s Industry Market Share………………………………………………………..17
Appendix 7: Apple Three-Year Financial History……………………………………………………………….18
The mobile personal computer industry and the mobile phone industry
Mobile personal computers are PCs that can run on batteries and that are easy to carry on. It can be said that they are an evolution of the traditional personal computers.
To describe the industry, it is important to start by defining its segments :
The industry is concentrated, with few competitors dominating the market : Apple, Lenovo, Acer, Dell and Samsung.
This industry has been suffering considerable changes
The mobile personal computer industry and the mobile phone industry……………………………………..3
Resources…………………………………………………………………………………………………………….……………………....4
Economies of scale, experience and scope……………………………………………………………………………………4
What are the main strengths of Apple and what distinguishes this company from the competition?.................................................................................................................................5
Strategic fit………………………………………………………………….…………………………………………………………………5
New SWOT Analysis………………………………………………………………………………………………….…………………...5
What does Apple’s vision and mission tell us?....................................................................................6
Objectives………………………………………………………………………………………………………………………………………6
Apple’s Strategy……………………………………………………………………………………………………………………………..7
References…………………………………………………………………………………………………………………………………....8
Appendix
Appendix 1: Mobile Personal Computer Segments…………………………………………………………10 Appendix 2: PC and Tablets Market Share……………………………………………………………………….12
Appendix 3: Changes in the industry………………………………………………………………………………..13 Appendix 4: Notebooks (Laptops) VS Tablets……………………………….………………………………….15
Appendix 5: Smartphone and Feature Phone Shipments/Sales………………………………..…………………………………………………………………………….16
Appendix 6: Mobile Phone’s Industry Market Share………………………………………………………..17
Appendix 7: Apple Three-Year Financial History……………………………………………………………….18
The mobile personal computer industry and the mobile phone industry
Mobile personal computers are PCs that can run on batteries and that are easy to carry on. It can be said that they are an evolution of the traditional personal computers.
To describe the industry, it is important to start by defining its segments :
The industry is concentrated, with few competitors dominating the market : Apple, Lenovo, Acer, Dell and Samsung.
This industry has been suffering considerable changes