Apple Case Study 14
Executive Summary
Apple Computers has maintained an image synonymous with stunning modern design, appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past, and moves towards a sleek fashionable design, the consumer is becoming more tech savvy and more conscious of their physical appearance. As a result, Apple’s appeal has grown greater in recent years. A leader is design and functionality, Apple can take advantage of the consumer’s desire to be stylish while marketing a new line of trendy products that appeal to the market’s shift towards healthy living as well. In an attempt to combine the sleek elegant design of their current products and blending it with the trendy look of Lululemon’s stylish fitness clothing, Apple, has created a garments line that will appeal to the Stylish and active consumer while merging it with the functional design of fitness devices. Since the bridge between fitness and technology has already been built, Apple can expand on both to integrate them into one product. Using a sophisticated look and incorporating health monitoring systems into a hip and modern concept sure to please tomorrow’s consumer.
Company Description
Apple inc. (formally Apple Computers Inc.) Is a Manufacturer, Designer and Seller of various consumer electronics including personal computers, media devices (including the iPod, iPhone and many other devices), accessories and peripherals as well as the sales of media (including music, video and many other entertainment mediums) and software to support the previously listed items, including operating systems, music and video applications and various other resources. It also offers connectivity and wireless services. The company has (as of September 2007) 197 retail stores in the United States, Canada, Japan, Italy and the United Kingdom. In December 2007, Apple posted revenue of 9.6 billion. Apple shipped 2.3 million Macintosh computers and 22.1
Apple Computers has maintained an image synonymous with stunning modern design, appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past, and moves towards a sleek fashionable design, the consumer is becoming more tech savvy and more conscious of their physical appearance. As a result, Apple’s appeal has grown greater in recent years. A leader is design and functionality, Apple can take advantage of the consumer’s desire to be stylish while marketing a new line of trendy products that appeal to the market’s shift towards healthy living as well. In an attempt to combine the sleek elegant design of their current products and blending it with the trendy look of Lululemon’s stylish fitness clothing, Apple, has created a garments line that will appeal to the Stylish and active consumer while merging it with the functional design of fitness devices. Since the bridge between fitness and technology has already been built, Apple can expand on both to integrate them into one product. Using a sophisticated look and incorporating health monitoring systems into a hip and modern concept sure to please tomorrow’s consumer.
Company Description
Apple inc. (formally Apple Computers Inc.) Is a Manufacturer, Designer and Seller of various consumer electronics including personal computers, media devices (including the iPod, iPhone and many other devices), accessories and peripherals as well as the sales of media (including music, video and many other entertainment mediums) and software to support the previously listed items, including operating systems, music and video applications and various other resources. It also offers connectivity and wireless services. The company has (as of September 2007) 197 retail stores in the United States, Canada, Japan, Italy and the United Kingdom. In December 2007, Apple posted revenue of 9.6 billion. Apple shipped 2.3 million Macintosh computers and 22.1