Apple Inc
Apple Inc. is an American multinational corporation Company that was co - founder by three people at the year of 1976, April 1 by Steve Jobs, Steve Wozniak and Ronald Wayne.
Apple Inc. is known for it product such as "The iPhone series, The I-Pad series and The MacBook Series". Apple first product was the 'Apple 1 personal computer kit’ that was hand-built by Steve Wozniak and first showcase to the public at the Homebrew Computer Club (Is an computer hobbyist users ' group in which computer hobbyist gather during the period of 1975 March, 5 to December 1976 to talk and showcase their latest computer software or hardware. (Steven, 1994)
At the end of 2012, Apple had successfully became the world’s second – biggest information technology company by revenue after Samsung, and also third in mobile phone making together with Samsung and Nokia. (Sanford, 1996)
As of 2012, Apple Computer Inc. had a total of 72,800 permanent full - time employees and 3,300 temporary full - time employees worldwide. It base headquartered is located in Cupertino, California where their product are designs, develops. It has also take up the position as the world 's second - largest information technology company trailing behind Samsung Electronics, and one of the three largest mobile phone marker together with Samsung and Nokia. By the end of January 2013 had brought in an estimated value of US$414 billion dollar. (Sanford, 1996)
Strengths
Customer Loyalty
Brand reputation
Store Worldwide
Weaknesses
Rapid product change
Incompatibility with different computer operation system (OS)
High price of product
Opportunities
High demand of product
Growth of Tablet and Smart phone market
Strong growth of advertising market
Threats
Rapid technology change
Android OS growth
Strengths
1. Customer loyalty, are as such that once the user had adept to the use of the IPhone Series they would normally choose not to change to a different operating system as they have to readapt
Apple Inc. is known for it product such as "The iPhone series, The I-Pad series and The MacBook Series". Apple first product was the 'Apple 1 personal computer kit’ that was hand-built by Steve Wozniak and first showcase to the public at the Homebrew Computer Club (Is an computer hobbyist users ' group in which computer hobbyist gather during the period of 1975 March, 5 to December 1976 to talk and showcase their latest computer software or hardware. (Steven, 1994)
At the end of 2012, Apple had successfully became the world’s second – biggest information technology company by revenue after Samsung, and also third in mobile phone making together with Samsung and Nokia. (Sanford, 1996)
As of 2012, Apple Computer Inc. had a total of 72,800 permanent full - time employees and 3,300 temporary full - time employees worldwide. It base headquartered is located in Cupertino, California where their product are designs, develops. It has also take up the position as the world 's second - largest information technology company trailing behind Samsung Electronics, and one of the three largest mobile phone marker together with Samsung and Nokia. By the end of January 2013 had brought in an estimated value of US$414 billion dollar. (Sanford, 1996)
Strengths
Customer Loyalty
Brand reputation
Store Worldwide
Weaknesses
Rapid product change
Incompatibility with different computer operation system (OS)
High price of product
Opportunities
High demand of product
Growth of Tablet and Smart phone market
Strong growth of advertising market
Threats
Rapid technology change
Android OS growth
Strengths
1. Customer loyalty, are as such that once the user had adept to the use of the IPhone Series they would normally choose not to change to a different operating system as they have to readapt
Bibliography: Levy, S. (1993). Insanely great: The life and time of the Macintosh, the computer that changed everything Apple (2013, January). Apple. Retrieved May 23, 2013, from http://Apple.com Moritz, M New York: W. Morrow. Philip Emer DeWitt (2012, November 14) news and analysis from Fortune Magazine. Retrieved May 26, 2013,from http://tech.fortune.cnn.com/2012/11/14/apple-shares-fallen-wall-street -analysts/ ValueWalk Staff (2012, September 25) http://www.valuewalk.com/2012/09/apple Zach Epstein (2013, April 25) Retrieved May 25, 2013, from http://Bgr.com/2013/04/25/apple-r-d-spending 2013-465066